Google has announced that the Page Experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with their existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.
Website audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.
By conducting a website audit, you will also be able to identify any missed SEO opportunities and rectify any misguided or poorly executed SEO pitfalls (e.g. exact match anchor text links, keyword stuffing…) throughout the content of your website.
It will also allow you to re-focus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs).
Thirdly, website audits enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion. As a result, you’ll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimize them to boost conversions.
As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.