Social Media Advertising Strategy

With the help of social media ads, you can quickly and easily reach a much broader audience

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Given the emergence of social media as a widely used marketing tool, it’s important to make sure that you’re using it to its full potential when reaching out to new customers

Advertising on social media will ensure that you are able to reach a targeted audience. If it’s your goal to expand the customer base or simply maintain current customers, investing in advertising on social platforms like Facebook and Instagram will help.

Every major social media platform offers advertising opportunities, but you don’t have to use them all.

What networks to advertise on is an important consideration. Where are your target audience members most engaged? Most concentrated and accessible? Optimise your advertising by targeting with that in mind.

Teens love TikTok. Meanwhile, Facebook seems to be more popular with older generations.

If you want to find success right away, try looking at which social networks perform well for your particular brand. What channels naturally generate buzz for your business?

Facebook

Facebook advertising is an effective and affordable option for marketing your business. With the ever-increasing traffic on social media, Facebook’s popularity makes it an excellent choice for business owners looking to reach their target audience in a cost-effective manner.

Facebook’s pay-per-click model is affordable, effective, and fast—the same reasons why PPC is important.

Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies. Ads can start providing revenue/conversion as soon as they go live, and they’re best for fast results.

Instagram

If you’re looking to advertise on social media, consider running Instagram ads. They can help you reach over 1.2 billion people, or 20% of the world’s population over age 13.

Instagram ads look like normal posts and appear throughout the app, including in users’ feeds, Stories, Explore, and more. They always contain a “sponsored” label to indicate that they are an ad.

It offers inspiring and seamless ways to tell your story. Whether you’re a local business, a fashion brand, or an e-commerce company, there’s an ad format that can help you reach your marketing goals.

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LinkedIn

Leveraging LinkedIn advertising, you can ensure that your brand’s message finds its way to the right audience.

We’ll help you creating ad campaigns on LinkedIn and share some of our best tips and tricks that will help you get more clicks, conversions, and sales.

The average cost of a LinkedIn ad depends on your target audience, campaign objective, and bid. 

You can use LinkedIn advertising to reach a massive audience of business-minded professionals. If you are targeting c-suite executives, providing educational material to marketers and salespeople, or just spreading brand awareness, LinkedIn advertising is the solution for you.

TikTok

Brands can reach younger and more devoted audiences through TikTok ads. As TikTok gains more popularity among a wider range of audiences, advertisers are beginning to embrace the platform.

If you think TikTok belongs in the realm of children and teens, think again. It is currently the largest short-form video community in the world. 

Tap in to millions of viewers and let your brand be seen. With over half of SEA’s population on it, TikTok provides a unique opportunity for marketers to connect with a community of people who value authenticity and spontaneity.

Marketing on TikTok isn’t just about getting views. It’s about getting meaningful interactions from your audience, and we can help you achieve that.

Let our team of experts help you strategise your social media advertising and reach more potential customers

We will help you analyse your business needs and objectives and provide you with solutions that will support your business goals. Feel free to contact us directly by chat, email or phone since we’re here to help.

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