Web UI/UX Design Strategy
We design a great website user experience through understanding the problems different visitors have to solve.
User experience (UX) design considers all the different elements that shape a user’s experience. A UX design strategy considers how the experience makes the user feel, and how easy it is for the user to accomplish their desired tasks on your website. For example: How easy is the checkout process when shopping online?
A great user interface (UI) reflects the personality of the brand in order to stand out from the competition and provide users with a delightful experience.
While user experience is a combination of tasks focused on the optimization of a website for effective and enjoyable use, user interface design is its complement; the look and feel, the presentation and interactivity of the website.
Your website should be able to persuade your visitors to perform the actions you want them to (the conversions), which can be actions like signing up your mailing list, making a purchase on the website or making an inquiry to your business immediately.
We apply psychology of persuasion theory in web design including but not limited to Reciprocation, Commitment, Social Proof, Authority, Scarcity, Framing and Salience.
Ultimately it’s about making human connections through good web design, invoking emotions through persuasive and delightful user experience.