Data-driven Methodology
Consumers expect their preferred brands to know who they are, regardless of what device or channel they use
We help you connect with your customers using data-driven marketing strategies that provide a personalised experience.
The digital age has given advertisers and marketers the ability to reach a wider audience, but also to target people with precision using customer data platforms.
Customer data platforms combine customer data from online and offline sources to extract insights that shape the customer experience.
Not only does it drive marketing efficiency, but brands like yours can actively speak to your customers directly.
Why collect your own data and not rely on second, third party data?
Advertising on third-party platforms (like Facebook) is going to be more challenging and less efficient since marketers’ will lose their ability to deliver highly personalised and targeted messages to consumers due to tighter privacy measures (ie. iOS mobile users opting out of ad tracking).
Bu today’s consumers still prefer and expect relevant, tailored experiences whenever they interact with a brand online – just not at the expense of their personal privacy.
We Help You Build A Data-centric Digital Marketing Strategy Using Our CUPA Methodology While Navigating Data Privacy Changes
Companies Who Adopt A Data-driven Culture Versus Companies Who Don’t
| Data-driven Culture | vs | Non Data-driven Culture |
|---|---|---|
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Uncovers opportunities to drive improvements. Less costly.
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Improvements are driven by ‘what if’s and hypotheses. More costly. |
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Business can pivot faster by making well-informed decisions. |
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Business cannot pivot fast enough to adapt to changes.
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Adjust stock inventory of less popular products. Help increases revenue. |
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Cost increases when there’s too much inventory of slow moving products. |
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Implement targeted, personalised marketing strategies. |
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Not able to implement targeted marketing. Poor ROI to market to anyone. |
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With real-time data collection on customers’ needs, business is able to improve customer satisfaction. |
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Manual keying of data into systems based on specific customers’ needs reduces efficiency and predictability. |
Let our team of experts help you build your data-driven marketing strategy
We will help you analyze your business needs and objectives and provide you with data-driven digital marketing solutions that will support your business goals. Feel free to contact us directly by chat, email or phone since we’re here to help.
"Research shows that 82% of consumers are willing to share their personal data to receive personalised products, recommendations, discounts or services."
Just Some Of The Companies We've Worked With
Let us build your data-driven marketing strategy!
