Data-driven Methodology
Consumers expect their preferred brands to know who they are, regardless of what device or channel they use
We help you connect with your customers using data-driven marketing strategies that provide a personalised experience.
The digital age has given advertisers and marketers the ability to reach a wider audience, but also to target people with precision using customer data platforms.
Customer data platforms combine customer data from online and offline sources to extract insights that shape the customer experience.
Not only does it drive marketing efficiency, but brands like yours can actively speak to your customers directly.
Why collect your own data and not rely on second, third party data?
Advertising on third-party platforms (like Facebook) is going to be more challenging and less efficient since marketers’ will lose their ability to deliver highly personalised and targeted messages to consumers due to tighter privacy measures (ie. iOS mobile users opting out of ad tracking).
Bu today’s consumers still prefer and expect relevant, tailored experiences whenever they interact with a brand online – just not at the expense of their personal privacy.
We Help You Build A Data-centric Digital Marketing Strategy Using Our CUPA Methodology While Navigating Data Privacy Changes
