Data-driven Methodology

Our methodology helps businesses build a data-driven marketing strategy for long-term, sustainable growth

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We help you connect with customers using data-driven marketing strategies that provide a personalised experience.

The digital age has given advertisers and marketers the ability to reach a wider audience, but also to target people with precision using customer data platforms. 

Customer data platforms combine customer data from online and offline sources to extract insights that shape the customer experience.

Why collect zero, first party data and not rely on second, third party data? 

Advertising on third-party platforms is going to be more challenging and less efficient since marketers’ will lose their ability to deliver highly personalised and targeted messages to consumers.

Today’s consumers still prefer and expect relevant, tailored experiences whenever they interact with a brand online – but not at the expense of their personal privacy.

The digital age has given advertisers and marketers the ability to reach a wider audience, but also to target people with precision using customer data platforms. 

Customer data platforms combine customer data from online and offline sources to extract insights that shape the customer experience.

We Help You Build A Data-centric Digital Marketing Strategy Using Our CUPA Methodology While Navigating Data Privacy Changes

Customer Acquisition (Collect)

A successful data-driven marketing strategy is defined by how well we study the customers who have already proven to be the most loyal.

Figuring out what works best for a large number of people does not guarantee that it works for you. It’s much more effective to take the time to segment your target audience.

It's important to get as much information about your clients as you can, including their demographic information, location information, and the steps they took on their journey to making a purchase. Using Web analytics software and customer surveys, we help you gather this information.

Governance (Protect)

Customer data is vital to any business, but to use that data most effectively, you need a customer-centric strategy that protects and preserves customer privacy. Consumers expect transparency regarding how their personal information is collected and used.

Our strategies are focused on delivering hyper-personalised customer experiences that consumers crave- with their consent, established connection and secured asset (data).

We ensure your customers have full transparency on what your company stands for, exactly what data we’re collecting from them, and what we intend to do with it.

A strong, trust-based relationship with customers is our focus to a sustainable, effective data strategy.

cupa methodology
Customer Engagement & Retention (Use)

Marketers often have a lot of data to sift through, but we want to focus on information that allows us to get meaningful insights about our customers.

Our marketing automation tools can help you create automated campaigns that boost customer engagement and retention with specialised strategies perfectly in place.

Consistently, we will test most important user flows by conducting A/B and multivariate tests. Through predictive analytics, our specialists focus on mapping out your customers’ next moves to better understand how you can keep them engaged in your brand.

Data (Asset)

To reach your goals, you need to have the right combination of data.

The three main types of data are first-, second-, and third-party data. First-party data comes from your own customers, while second-party data comes from a business that has contact with your customers. Third-party data is collected by companies that don't have direct access to your customers.

Companies Who Adopt A Data-driven Culture Versus Companies Who Don’t

Data-driven Culture vs Non Data-driven Culture
Uncovers opportunities to drive improvements. Less costly.
Improvements are driven by ‘what if’s and hypotheses. More costly.
Business can pivot faster by making well-informed decisions.
Business cannot pivot fast enough to adapt to changes.
Adjust stock inventory of less popular products. Help increases revenue.
Cost increases when there’s too much inventory of slow moving products.
Implement targeted, personalised marketing strategies.
Not able to implement targeted marketing. Poor ROI to market to anyone.
With real-time data collection on customers’ needs, business is able to improve customer satisfaction.
Manual keying of data into systems based on specific customers’ needs reduces efficiency and predictability.

Let our team of experts help you build your data-driven marketing strategy

We will help you analyze your business needs and objectives and provide you with data-driven digital marketing solutions that will support your business goals. Feel free to contact us directly by chat, email or phone since we’re here to help.

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Some Of The Companies We Have Worked With

Let us build your success with our data-driven methodology!

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