The first step is to collect your data from analytics platforms (ie. Google Analytics) or directly from your digital channels (ie. website content management system, social media dashboards, email marketing reports).
The next step is to dig into your data to reveal the true health of your digital marketing strategy. We will start with your website traffic data.
The first step is to determine whether you have a gap in your website traffic or in your lead conversions. We need to know whether your website is converting a healthy percentage of web traffic into leads for your business.
From your website itself to your online branding assets, digital advertising, email marketing, online brochures and beyond, these are all digital marketing tactics and assets that can exist independently of one another.