More engagement, more precision, less manpower. Marketing automation takes care of details so you can focus on the stuff you love.
Automatically guide your audience through each stage of their buying journey by easily triggering communications based on a wide range of contact information and activities.
Lead generation is the process of turning people who are strangers to your business into interested leads. This can be a time-consuming process for many business owners, but with automation, it’s like putting your lead generation on autopilot.
Automation facilitates engagement of your business leads with the goal of turning them into customers. It also facilitates engagement of your current customers to help customer retention and nudge current customers into upgraded services and products.
The most important function of marketing automation is closing the deal. This happens when money is given in exchange for your product offering.
For example, companies that use automation to manage their leads can expect a 10% or more bump in revenue within 6-9 months. Likewise, businesses that nurture leads – say, with targeted email campaigns – make 50% more sales at a cost that’s 33% less than non-nurtured prospects.