Email Marketing Agency in Singapore
Launch lifecycle emails and EDM campaigns that turn first-time buyers into loyal customers
What you will get
- Strategy that fits your model
Audience segmentation, JTBD-driven messaging, and testing plans for Singapore markets. - Automation that compounds results
Welcome, browse and cart flows, replenishment, win-back, B2B lead nurture. - Creative built for the inbox
Modular templates, image guidelines, and copy that lands your value quickly. - Conversion analytics you can trust
Clear UTM strategy, platform attribution, and business-level KPIs you can present. - Deliverability and compliance baked in
SPF, DKIM, DMARC, list hygiene, one-click unsubscribe for bulk senders, and local legal compliance.
Platforms we implement
- ActiveCampaign for SMB B2B nurture, CRM-light needs, and quick-to-ship marketing automations.
- Mailchimp for newsletters and SMB ecommerce, with Customer Journeys and automation flows for welcomes, carts, re-engagement, and more.
- Klaviyo for ecommerce and retail journeys, dynamic segments, and product feeds.
Our process
- Discovery and data
Audit subscribers, consent sources, events, and tracking. Map business goals to lifecycle stages. - Architecture
Define segments, triggers, flow logic, and suppression rules. Prioritise high-impact journeys first. - Creative and build
Template system, copy frameworks, and device testing. Set up in Mailchimp, ActiveCampaign, or Klaviyo. - Deliverability setup
Authenticate domains with SPF, DKIM, and DMARC. Configure one-click unsubscribe where required. - Launch and learn
Ship in weekly sprints. A/B test subject lines, cadence, offers, and layouts. - Optimise and scale
Add segments and journeys, expand to seasonal and promotional calendars, and integrate with paid media.
Deliverability and sender requirements
- Authenticate every sending domain with SPF and DKIM, then publish a DMARC policy. This is now expected for bulk senders to Gmail and Yahoo.
- Support one-click unsubscribe for promotional mail if you are a bulk sender. Gmail calls this out for senders with more than 5,000 messages per day, and Yahoo requires it for marketing mail. We implement the necessary List-Unsubscribe headers.
- Keep complaint rates low and maintain list hygiene. We apply sunset rules and re-engagement before suppression.
Compliance in Singapore
- Spam Control Act (SCA)
Commercial email sent in bulk must follow SCA rules, including accurate sender ID, clear unsubscribe, and required labelling conventions such as <ADV> in specified contexts. We will advise on practical implementation that suits your templates. - PDPA obligations
Collect, use, and disclose personal data with consent or a valid exception. Maintain purpose limitation and accountability, including proper notification and data retention. We align list growth and forms to PDPA guidance. - DNC provisions are for calls, SMS, and fax
The DNC Registry covers Singapore telephone numbers, not email. Email marketing falls under SCA while PDPA still applies to personal data handling.
Just Some Of The Companies We’ve Worked With
We Specialize In
ActiveCampaign
FAQs
Is EDM the same as email marketing in Singapore?
EDM commonly refers to Electronic Direct Mail. We use EDM and email marketing interchangeably on this page so you are found for both terms.
Do I need consent to send marketing emails in Singapore?
Yes. Obtain consent in line with PDPA, and meet SCA rules for commercial email. We will advise on opt-in wording, notices, and unsubscribe.
What if we send promotional email at scale?
For bulk senders, set up SPF, DKIM, and DMARC, and include one-click unsubscribe to meet Gmail and Yahoo requirements. We set the correct headers for you.
Can you migrate us to Mailchimp or ActiveCampaign and keep deliverability stable?
Yes. We warm new domains, migrate templates and data, preserve opt-out status, and monitor reputation as we ramp.
How soon can we see results?
Most clients see early wins when foundational flows launch. We iterate weekly and report on revenue, pipeline impact, and list health.
Let us help create your email marketing success story!
