iFounders' Insights

Online consumers will always have a bit of worry that lingers when shopping online. Perhaps we’re all guilty of this, asking ourselves these questions, especially if it’s our first transaction in an e-commerce store: Is it safe to purchase in this shop? Will I receive the item as described? Are...

While TikTok significantly increased public awareness and understanding of algorithms, it isn’t the first platform to rely on them. We might not have noticed it, but search engines were actually one of the first to use algorithms to shape what we see online.   Google, Yahoo, and Bing–these engines provide useful...

After its debut in Indonesia last August, SAMA welcomes two more Singaporean agencies, Grow PR and Moving Bits, to its roster on November 13 during the alliance’s official Singapore & Malaysia launch at Golden Screen Cinemas (GSC) Mid Valley, Kuala Lumpur.  These agency additions will be joining Singaporean members iFoundries...

Artificial Intelligence (AI) was initially painted as the bad guy, a threat–at least for content writers and the people in marketing who worried that “robots” would replace their creativity and jobs. But as AI evolved, so did the conversation.  While there’s fear for writers and marketers, there’s no denying that...

Think of the e-commerce website category pages as a physical store’s sections–the home page as the front door, the product pages as the aisles, or the blog page as the information desk.  The operating principle of each category is that of a physical store, sharing a goal of providing a...

Despite its relatively smaller size compared to its neighbouring nations, Singapore is big on development–whether economically, technologically or thriving in the business sector. The country is, after all, one of the major business hubs not only in Southeast Asia but also in the world.  Small and medium-sized enterprises (SMEs) are...

Imagine you’re about to board MRTs in Singapore in the 2000s with colourful exterior ads, or you’re riding a bus in the 80s carrying advertisements of famous brands like Kodak, where, as you travel, you see more ads on billboards along the way.  Back then, ads were put up in...

On August 29, the Strategic Asia Marketing Alliance (SAMA)–a new association of creative marketing agencies in the Asia-Pacific (APAC) region, was officially launched at GranDhika Hotel in South Jakarta, Indonesia.  iFoundries is excited to announce its membership in the said marketing coalition, making it one of the first Singaporean digital...