iFounders' Insights

More than a few decades ago, visibility for Singapore businesses meant a full-page print ad in magazines, word-of-mouth, or a well-placed billboard near a major intersection or a shopping district.  Today, it means showing up when someone types exactly what you offer into a Google search bar.  Essentially, consumers are...

Singapore is literally an “internet town,” with TechWire Asia recognising the country as having the world’s fastest fixed broadband connectivity. No wonder it ranked fifth in the world’s smartest cities. The country is extremely connected online, and the logic is simple for brands. Their consumers go online, and so they...

What used to feel like “science fiction” has now been part of nearly every aspect of our daily lives.  We see Artificial Intelligence (AI) in different settings. At home, in things like smart televisions and lights, in schools for classroom management, in healthcare for remote patient monitoring, and different kinds...

We’ve all been there, haven’t we? Something feels a little “off,” and instead of rushing to a clinic, we head straight to Google to figure out what’s going on.  Whether searching for symptoms, nearby doctors, or clinics offering screenings, we’re all looking for answers online first. This behaviour shift is...

Gone are the days when visiting car dealerships first was the norm for vehicle buyers before deciding to make a purchase. Their buying behaviour has changed.  Nowadays, they typically research cars online, visit dealerships to experience them in person, and then take them for a test drive. Just to put...

There’s this famous video creator giving Feng Shui advice on TikTok. The information he shares sounds very good and useful, but what makes him unique from all the other ‘TikTokers’ is that he uses AI, specifically, an AI-generated avatar that narrates for him, and looks like a real person.  With...

Online consumers will always have a bit of worry that lingers when shopping online. Perhaps we’re all guilty of this, asking ourselves these questions, especially if it’s our first transaction in an e-commerce store: Is it safe to purchase in this shop? Will I receive the item as described? Are...

While TikTok significantly increased public awareness and understanding of algorithms, it isn’t the first platform to rely on them. We might not have noticed it, but search engines were actually one of the first to use algorithms to shape what we see online.   Google, Yahoo, and Bing–these engines provide useful...