iFounders' Insights

Despite its relatively smaller size compared to its neighbouring nations, Singapore is big on development–whether economically, technologically or thriving in the business sector. The country is, after all, one of the major business hubs not only in Southeast Asia but also in the world.  Small and medium-sized enterprises (SMEs) are...

Imagine you’re about to board MRTs in Singapore in the 2000s with colourful exterior ads, or you’re riding a bus in the 80s carrying advertisements of famous brands like Kodak, where, as you travel, you see more ads on billboards along the way.  Back then, ads were put up in...

On August 29, the Strategic Asia Marketing Alliance (SAMA)–a new association of creative marketing agencies in the Asia-Pacific (APAC) region, was officially launched at GranDhika Hotel in South Jakarta, Indonesia.  iFoundries is excited to announce its membership in the said marketing coalition, making it one of the first Singaporean digital...

Singapore is literally an “internet town,” with TechWire Asia recognising the country as having the world’s fastest fixed broadband connectivity. No wonder it ranked fifth in the world’s smartest cities. The country is extremely connected online, and the logic is simple for brands. Their consumers go online, and so they...

Although email marketing may seem “old school” for some–believe it or not–it still remains one of the top marketing channels that businesses can capitalise on today.  One way it maintained its relevance was by evolving and riding on trends and opportunities, enticing users to adapt and engage. Over the years,...

Imagine watching a YouTube video or listening to a podcast. Then, the moment things get fascinating, you’re interrupted by ads. How well do you receive the advertisement’s message? Do you skip it? Or just wait until it’s finished? This is a traditional form of marketing, otherwise known as Outbound Marketing. ...

When you search for a product on social media or Google then land on a brand’s website, organically or through sponsored ads, and read through the brand’s blogs and other types of content within–that’s basically digital marketing at work. What is Digital Marketing?  Digital marketing is the use of digital...

ChatGPT, Search Generative Experience (SGE), and Siri–are just some of the most common examples of generative AI, continuously redefining how multiple sectors work, be it healthcare, communication, marketing, or more.  For example, generative AI models can help businesses and marketers with content generation or ideation for their marketing campaigns. They...