iFoundries Blog
Mastering Market Segmentation in Digital Marketing In 5 Mins: Strategies for Targeted Success
In today’s fast-paced digital world, mastering market segmentation is crucial for digital marketers to create effective marketing strategies. Market segmentation is the process of dividing a broad market into smaller groups of consumers who have similar needs, preferences, and characteristics. By segmenting the market, digital marketers can better understand their
Mobile Marketing: How to Optimise Your Marketing Strategy for Mobile Devices and Reach Your Audience on-the-go
In today’s digital age, mobile devices have become an integral part of our daily lives. With the majority of internet users accessing the web through their smartphones or tablets, businesses need to optimize their marketing strategy to reach their audience on-the-go. This is where a digital marketing agency can come
Building Digital Marketing Campaigns That Work: A Comprehensive Guide
In today’s world, where the internet is the backbone of every business, digital marketing has become a crucial aspect of marketing. A digital marketing campaign is an effective way to reach your target audience, create brand awareness, and increase sales. However, with so many different tactics and strategies to choose
Use these 3 new ways to improve personalised experiences for your consumers drastically in 2023
Consumers today demand personalised experiences from brands and utilising data is crucial to fulfilling that expectation and enhancing the overall consumer experience. Retailers turn to their loyal customer base during tough times, seeking stability from consistent revenue. To sustain growth, they must offer personalised experiences to retain customers and attract
2022 Roundup: Get equipped with takeaways from this year’s must-read articles
In recent years, people have been doing things differently from the way they did them in the past. Marketing is a fast-paced world. As someone in the field, you need to stay on top of things to keep up with your audience and remain relevant. Marketers face a challenge today
Are Companies In Singapore Neglecting Cyber Security?
Companies in Singapore find it tough to keep up with the rapidly evolving cybersecurity threat landscape. As digitalisation continues to increase, so too does the importance of having strong cybersecurity practices for businesses, big or small. In evaluating cyber risks, it’s tempting to eliminate the costs that don’t directly affect
How Singapore Brands Can Stay Ahead In The Social Commerce Game In 2023
Social commerce is a growing area of the retail industry. Today people are doing more shopping on social media platforms than ever before, and social media play a major role in brand awareness, customer acquisition, and sales. This upcoming business model and strategy will allow you to drive online sales
How To Measure Performance Marketing And Get More Data In 2023
Digital marketers get all the heat these days. Before and after every campaign, reporting statistics on the impact of your digital marketing strategy is part of the job. However, are you reporting the right ones, and determining the success of your campaign correctly? With digital marketing having a competitive space
Join hundreds of subscribers who already had a head start!
Get free online marketing tips and resources delivered directly to your inbox
Recent Posts
