iFounders' Insights

We’ve all been there, haven’t we? Something feels a little “off,” and instead of rushing to a clinic, we head straight to Google to figure out what’s going on.  Whether searching for symptoms, nearby doctors, or clinics offering screenings, we’re all looking for answers online first. This behaviour shift is...

Gone are the days when visiting car dealerships first was the norm for vehicle buyers before deciding to make a purchase. Their buying behaviour has changed.  Nowadays, they typically research cars online, visit dealerships to experience them in person, and then take them for a test drive. Just to put...

There’s this famous video creator giving Feng Shui advice on TikTok. The information he shares sounds very good and useful, but what makes him unique from all the other ‘TikTokers’ is that he uses AI, specifically, an AI-generated avatar that narrates for him, and looks like a real person.  With...

Online consumers will always have a bit of worry that lingers when shopping online. Perhaps we’re all guilty of this, asking ourselves these questions, especially if it’s our first transaction in an e-commerce store: Is it safe to purchase in this shop? Will I receive the item as described? Are...

While TikTok significantly increased public awareness and understanding of algorithms, it isn’t the first platform to rely on them. We might not have noticed it, but search engines were actually one of the first to use algorithms to shape what we see online.   Google, Yahoo, and Bing–these engines provide useful...

After its debut in Indonesia last August, SAMA welcomes two more Singaporean agencies, Grow PR and Moving Bits, to its roster on November 13 during the alliance’s official Singapore & Malaysia launch at Golden Screen Cinemas (GSC) Mid Valley, Kuala Lumpur.  These agency additions will be joining Singaporean members iFoundries...

Artificial Intelligence (AI) was initially painted as the bad guy, a threat–at least for content writers and the people in marketing who worried that “robots” would replace their creativity and jobs. But as AI evolved, so did the conversation.  While there’s fear for writers and marketers, there’s no denying that...

Think of the e-commerce website category pages as a physical store’s sections–the home page as the front door, the product pages as the aisles, or the blog page as the information desk.  The operating principle of each category is that of a physical store, sharing a goal of providing a...