iFoundries Blog
Effective Performance Marketing Will Define Brands’ Success in 2021
Performance Marketing is simply as it sounds: marketing based on performance. This performance depends on desired results based on a campaign’s objective such as an event sign-up, form downloads, sales conversion, or increased engagement.
2021 Google Page Experience Update – How Can Local SMEs Prevent Dropping Drastically In Ranks?
Beginning in mid-June 2021, a major update to the Google Search ranking algorithm will soon be implemented- the quality of a web page’s experience.
Top 5 Digital Trends Prediction For The 2021 Singapore Market
The whole of 2020 was rife with a pandemic, uncertainty, disruptions, and a new emerging digital landscape. Have you all been keeping up?
Managing Director of iFoundries On Navigating Business & Coping During The COVID Crisis
Vary Yong took on the leadership position in iFoundries about a decade ago and found himself having to face turbulent climates and ever-changing economic impacts especially in the last few years, being in one of the most competitive industries.
Top 5 Most Crucial Articles In 2020 That You Do Not Want To Miss
As marketers and business owners, we gather around to strategise, assess markets, and prepare budgets for the new year, ready to fire and scale up efforts in anticipation. However, 2020 really tested the limits, and thrown us off our horses, practically turning our entire business world upside down.
E-commerce Will Be The Biggest Channel In 2021- Time To Tap on PSG Grant For Your SME?
In the last year, the Singapore retail sector was among the hardest hit by the coronavirus outbreak. Several well-known brands such as JCPenney, Neiman Marcus, J Crew, and more recently Robinson’s Singapore are shutting down.
How To Create A Unique Digital Proposition For Your Business In 2021
2020 has been a rough year, and if it taught us anything, it’s that business and market changes can happen drastically and quickly. In 2021, companies in Singapore need to adjust new value propositions that affects the effectiveness of a business’ overall marketing messaging.
How Every Marketing Agency and Client Relationship Should Have Evolved To By Now
With the Corona virus wave and businesses facing its detrimental economic effects, the relationship between marketing agencies and their clients will have to evolve even more.
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Top 5 Digital Trends Prediction For The 2021 Singapore Market