Social commerce is a growing area of the retail industry. Today people are doing more shopping on social media platforms than ever before, and social media play a major role in brand awareness, customer acquisition, and sales. This upcoming business model and strategy will allow you to drive online sales
Digital marketers get all the heat these days. Before and after every campaign, reporting statistics on the impact of your digital marketing strategy is part of the job. However, are you reporting the right ones, and determining the success of your campaign correctly? With digital marketing having a competitive space
Driving traffic to your eCommerce is just the beginning of it all. To increase your eCommerce sales, you need to improve your eCommerce page experience and work on a conversion rate strategy. Getting a site visitor to take desired action on your eCommerce and converting them into paying customers is
Influenced by the global pandemic, the retail industry had to reform its entire strategy and start looking to invest in new tech to meet new online sales and consumer demand. The pre COVID-19 omnichannel retail approach is more online and less offline, syncing the two is important. The traditional brick
Customer experience management has gotten more challenging than it was before the pandemic. There is less tolerance for tardiness, bad service, and incompetency. Customers’ expectations and engagement patterns have also changed. Buyers are not going to stick around for a brand that doesn’t deliver a rewarding and seamless customer experience. According
Search engine optimisation needs a constantly evolving and updating of combination strategies that help online businesses keep up with google ranking. At iFoundries, our SEO experts are on their toes, constantly keeping their knowledge up-to-date in order to help clients optimise and achieve their campaign goals successfully. Here are the top
E-commerce entrepreneurs, what do you do when your shopping cart abandonment rate goes high? How do you recover lost sales? Online shoppers abandoned their carts because “ they were just browsing”. Do you know tips and strategies so you can apply for shopping cart abandonment emails to capture missed revenue?
Performance Marketing Strategy is when ROI is calculated only when the visitor takes action on a marketing goal – either seeing the page, clicking on the ad, registering for a product or service, or buying it. It could also be based on lead generation. Some of the popular channels for
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