Goodrich Global
Transforming Goodrich Global’s Online Experience with a Future-Ready ECommerce Platform
As a leading global supplier of wallcoverings, fabrics, carpets, and flooring, Goodrich Global wanted to elevate its digital presence and streamline the customer journey.
The Challenge: Bridging Design and Functionality
Goodrich Global faced a set of unique challenges as it sought to strengthen its position in the competitive interior design market:
- Showcasing a Diverse Product Range: A robust solution was needed to present thousands of products in an engaging and accessible manner.
- Streamlined Navigation for Multiple Audiences: Catering to architects, interior designers, and homeowners required a tailored experience for each audience.
- Facilitating Online Engagement: From exploration to purchase, the platform needed to guide users effortlessly through their journey.
Our Solution: A Dynamic E-Commerce Platform
Innovative UX/UI Design
We crafted a visually stunning interface that reflects Goodrich’s premium brand identity while ensuring seamless usability:
- Product Exploration Made Easy: Advanced filtering options and dynamic product displays empower users to find exactly what they need.
- Interactive Visual Inspiration: Rich imagery and design ideas inspire visitors to bring their creative visions to life.
Smart E-Commerce Integration
The platform was built with e-commerce functionality to:
- Enable simple product inquiries and requests for samples directly online.
- Integrate with existing systems to streamline operations and ensure seamless order fulfillment.
Localized Touchpoints
Recognizing Goodrich’s regional footprint, the platform supports multilingual content and localized features, ensuring an optimal experience for users across Asia.
Expertise
- Usability Research
- Website UI/ UX Design
- Content Development
- Custom Website Functionalities
- SEO
- Google Ads
LIVE WEBSITE
Key Results: Enhancing Goodrich’s Digital Footprint
- 30% Boost in Online Inquiries: Improved product navigation and sample request options contributed to higher user engagement.
- Seamless Customer Journey: Intuitive design and e-commerce features reduced bounce rates and increased conversions.
- Stronger Brand Presence: A visually compelling platform aligned with Goodrich’s market leadership in design and quality.
Why Goodrich Global Chose iFoundries
Goodrich Global partnered with iFoundries for our ability to combine cutting-edge technology with an intimate understanding of their industry’s needs. We offered:
- Design-Centric Expertise: Crafting user experiences that balance beauty and functionality.
- Technical Innovation: Expertise in custom web and e-commerce development.
- A Collaborative Approach: A partnership rooted in understanding Goodrich’s unique value proposition and translating it online.
Elevate Your Brand’s Digital Experience
Like Goodrich Global, your business can achieve a premium online presence that inspires and converts. Let us show you how.
