Gone are the days when artificial intelligence (AI) was just science fiction in movie theatres, birthed from the creative minds of humans themselves. But today, nothing stops AI from redefining how we live and work, especially in the field of digital marketing.
Here comes AI CMS. Integrating AI into Content Management Systems (CMS) is big and significant news for digital content. With artificial intelligence in your CMS, you are looking into a future with automation, eliminating repetitive tasks and saving time in your content workflows.
But what exactly is AI CMS? How can artificial intelligence affect content management systems? What are the CMS platforms currently with AI integration?
If you’re a website owner, marketer, or content creator, it’s high time to get to know AI in CMS platforms so you can get a hold of what to expect for the future of your content. We’ll first scrutinise the basics and define both ideas (AI and CMS) individually to grasp their connection and integration better.
Ready to take a peek at the future? Read up and learn more.
What is AI CMS?
AI CMS, or AI in Content Management System, integrates artificial intelligence technologies in content management processes such as optimising and managing digital content, among others.
Let’s delve into both concepts individually a bit more.
Artificial intelligence is a machine doing human tasks, created to perform activities faster than people. Some applications of AI are speech recognition, expert systems, natural language processing, etc. It can process big data sets, and regarding complex and repetitive tasks like analysing large numbers of documents or quality assurance, AI may often complete these jobs more quickly and efficiently.
Meanwhile, a Content Management System or CMS is a software program that creates, manages, produces, and modifies website content without requiring technical knowledge. It allows you to build a website without writing code from scratch. Additionally, it handles fundamental infrastructure aspects, allowing you to focus more on front-end elements in your website.
With the capability of AI and the function of a CMS, imagine how powerful of a duo they can be.
Artificial intelligence can substantially shape the future of content management systems. An AI Content Management System is something to watch out for, as this technology can be a game changer in streamlining content tasks upholding more efficiency in the workplace.
How Can Artificial Intelligence Impact CMS Platforms?
The question is: how do AI streamline tasks? There are many ways AI in content management benefits websites, and it is more about saving time by cutting down recurring tasks and generally making life easier by transforming complex activities into simpler, more manageable ones.
Here are the benefits of AI CMS:
- Content Creation
The future of artificial intelligence content management is hugely related to content generation.
Artificial intelligence can reimagine how we manage and create content in the future. How? AI can help in content creation through automation. People can use AI CMS to automate content creation by generating predefined templates, guidelines, blog posts, product descriptions, and other forms of write-ups.
Of course, content written by humans is still top-notch quality. However, developing content through AI is a good start in sparking inspiration for writers and content creators, ultimately saving them effort and time. Additionally, AI can perform research tasks for writing jobs, and human writers can take advantage of the data AI generates to create relevant content for its audience.
Regarding content management, AI can automate repetitive tasks from generation to archiving, making convenient and efficient managing of large data sets possible.
- Sentiment and User Behaviour Analysis
AI CMS can track user behaviour and analyse user feedback and sentiment, providing highly valuable insights about the target audience.
With access to user reviews and sentiment data, you can understand how and which content resonates with your audience. It allows website owners to enhance their strategy by determining areas for improvement in their content.
Moreover, AI Content Management allows owners to gain significant data on user behaviour, preferences, and engagement patterns. Using this information, you can create personalised and optimised content for your audience, increasing the chances of reaching out more effectively to them as you tap into their needs and emotions more intensely. Personalised content can steer your website towards higher user engagement, conversion rates and client satisfaction.
Getting these analyses and information allows you to make data-driven decisions, which can accurately guide you in improving your website content.
- Routine Tasks Automation
What are the repetitive tasks AI can help to minimise?
- Metadata management
- Content categorisation and organisation
- Assigning relevant tags to content
- Spending hours looking for the ideal stock photo for your content
…and more.
With automation through AI, content creators can proactively focus more on other strategic moves and activities that can further help their website.
Instead of spending too much time on repetitive activities, the goal is to shift your focus to more complex tasks with no efficient solutions yet.
- Understand and Interpret Human Language
An AI CMS facilitates a smooth flow of communication between the system and users. It can seamlessly interpret and understand human language through Natural Language Processing (NLP). This capability means content creators can enter their ideas without requiring technical knowledge.
CMS Platforms with AI Integration
There are a few options for AI-powered CMS, and we’re here to unravel four you can consider for your website and content.
- Wix
Wix is a website builder–no coding needed–featuring tools for marketing, scheduling, branding, eCommerce, etc. The platform provides over 800 templates made by designers. It is best suited for individuals who don’t have the luxury of time or experience with website design. Wix has already adopted AI website creation and offers Wix Artificial Design Intelligence or Wix ADI.
In Wix ADI, you will give the tool some information about what you want in your website and parameters on how you’d prefer it to look. Give the tool a few minutes, and it will design a site for you. You can quickly create a customised site for your business without sacrificing originality and quality.
Navigating the platform is pretty simple. The best part is that you can edit and further refine the design Wix ADI generated.
- CMS Hub
CMS Hub is a content management system built on Hubspot’s Customer Relationship Management (CRM) platform. Here, users can produce website pages optimised for conversion on multiple devices. It features AI-driven tools and a marketer-friendly interface, making it a convenient tool for building websites. It takes pride in the following capabilities:
- Blog Maker
- AI Content Assistant
- Drag-and-Drop Website Builder
- Fully Integrated CRM
- 100+ pre-built modern website themes
- Dynamic content
The AI CMS platform has integrated artificial intelligence well into its capabilities. It has an AI Content Assistant ready to write or rewrite your blogs to make them more engaging or quickly generate blog titles and email or landing page headlines. They also have ChatSpot, a chatbot connecting to Hubspot that reveals valuable insights across the HubSpot CRM platform. Its goal is to boost your productivity and efficiency.
- WordPress
WordPress doesn’t exactly currently and directly integrate AI into its CMS, however, you can install AI plugins to leverage the power of artificial intelligence in the platform.
Automattic, a private company, owns WordPress and many other sites such as Tumblr, Woo, Longreads, Jetpack, etc. Jetpack is an AI tool you can use with your WordPress website, allowing users to access AI directly in the CMS.
So, what exactly are the capabilities of Jetpack? It can generate…
- Lists
- Tables
- Blog posts
- Pages, etc.
It also makes different language translation easy, adjusts your tone’s content, and is great for people who are beginners with AI. It features an intuitive interface and allows you to create, edit and optimise content without leaving your WordPress editor.
- Squarespace
Another AI CMS platform is Squarespace.
Squarespace is commonly known for professional-looking templates. It has simple features in the editor and enhanced eCommerce functionalities. Squarespace’s AI allows users to create content on pages that are initially blank, with the AI helping on your first draft. If you do not like what the AI has produced, you can edit it or regenerate another response.
However, this AI CMS platform reminds site visitors to make necessary edits to the content it generates since the content it produces may be the same as it creates for others. In Squarespace AI, Incorporating your voice and ideas is essential.
Getting Started with AI CMS
The future of content management systems becomes exciting with the integration of artificial intelligence in CMS platforms. AI can affect content management systems in many ways, and the idea of cutting time spent on tasks, convenient content creation, and advanced website building through the help of artificial intelligence is interesting to look forward to. The future of AI in Content Management Systems revolves around what every workplace aims for: efficiency.
While it seems thrilling now, you’ll undoubtedly be facing many changes along the way and may need some help navigating the AI space for your business.
You’ll need someone to assist you through that change. A digital marketing company like iFoundries can help you jumpstart your quest for an AI-powered website.
We are a digital marketing agency leveraging technology and a data-driven approach for your marketing needs. Our team can help you start with AI CMS and begin your journey in optimising content and saying goodbye to long hours spent on inefficient tasks.
