Creating a powerful and efficient corporate website design is paramount in today’s digital business landscape. Here’s why:
The existence of the online space has largely shifted consumer behaviour–with more and more people turning to the internet when making their purchases. From product research to checking out items in their cart, individuals have incorporated digital retail and services well into their lives.
So let us ask you these: how many times have you landed different company websites during your research? What made you stay and explore the site more? Is it only their offers? Or are there any other factors at hand?
Establishing a positive impression on your website design is imperative, as 94% of first impressions link to design. 75% of your website’s credibility depends on this aspect as well.
But how do you design corporate websites that convert? There are a ton of things to consider, and in this blog, we’ll reveal the steps and factors you should be taking into account. Read up to learn more.
Define purpose and goals
A corporate website is a website that represents a company on the internet. It’s also known as an institutional site.
The best corporate website designs are anchored to a business’s primary purpose and goals. Ask yourself, “What goals do I want my business to achieve through corporate website design?”
Sample targets include enhancing brand awareness, generating more sales and leads, or nurturing client loyalty. Align these goals with your journey to designing a corporate website to determine the best user experience for your audience.
Identify target audience
Who are your target audience? It is crucial to understand the pulse of your website visitors so you can perfectly harmonise with their needs. Conduct your research and learn about their age, gender, and location, among others. Find out what problems they need to solve, which pages or content they visit more, etc.
Use these insights to create a buyer persona that would give a clearer picture of your ideal customers. A buyer persona is a detailed representation of your customers and goes beyond identifying their demographics. It’s about their values, behaviours, challenges, and more. Having access to this information allows you to customise your website content.
Research competitors and standards
Your research doesn’t end with your customers. Studying competition and taking inspiration from rival website content is also helpful. Identify what you have in common and craft a plan to stand out.
What difference and uniqueness do you bring to the table? What are the standards they set, and how can you beat these benchmarks? Knowing who your competitors are allows you to keep up and navigate your niche more strategically.
Craft a compelling brand message and identity
After determining your ideal audience and who your competitors are, you can effectively create a compelling brand message and Unique Selling Point (USP) to set you apart from your competitive marketplace. With a better understanding of your brand identity, you can create content and design a corporate website that seamlessly fits your audience’s experiences.
Choose the right CMS
CMS, or Content Management System (CMS), is a software that allows users to manage, create, and modify website content without writing code from scratch. Choosing a suitable CMS for your site is crucial because it will provide the framework and functionality that best fits your brand.
How to choose the right CMS for your business:
- User-friendly interface. An ideal CMS should be intuitive and help your brand easily create, modify, and view your content. The CMS you choose must display your content in an easy-to-view and engaging way.
- Content Management. Review the content management features of the CMS, such as content creation, version control, editing, collaboration, and more. Also, consider having built-in search engine optimisation (SEO) tools like XML sitemaps, content analysis, customisable metadata, and more for your search rankings.
- Customisation capabilities. Choose a CMS that can flexibly adapt to your brand needs. Check ones with comprehensive customisation options to align with your identity and business requirements.
- Analytics and data reporting. A data-oriented marketing approach is vital for optimising your content and online presence. Choose a CMS that integrates with your reporting and analytics tools. Gain insights into your website performance, customer behaviour and content engagement.
User-friendly navigation
Create a user-friendly corporate website design, wherein there must be consistency, clarity, and ease during web navigation. Site structure must also show user-centric information, logical page hierarchy, and intuitive visual cues.
Here are some tips for creating a user-friendly website design for your company:
- Include a search bar to find information quickly
- There must be consistency in the primary navigation for each page
- Avoid vague terms on menu labels
- Create submenu links to find content easily
Optimise for mobile and accessibility
Over 55% of website traffic comes from mobile devices. It only shows how having a mobile-friendly and responsive corporate website design is necessary nowadays. You need your site content to adapt to different screen sizes.
Consider your layout elements strategically by highlighting the importance of white space, visual hierarchy and grouping. Ensure you use readable font sizes and limited font pairings to uphold a sense of cohesion. Use colour psychology in your elements and reinforce brand identity into your overall content.
Implement SEO best practices
You have an excellent corporate web design with compelling colours, structure, and more. But is your site visible to your customers?
Optimise your website using SEO best practices:
- Consider search intent in creating content
- Use primary keywords
- Write persuasive meta descriptions and title tags
- Optimise images and provide alt texts
- Improve your URLs and make them SEO-friendly
- Build internal links
- Earn authoritative backlinks
- Check on SEO ranking factors
Integrate social media and sharing
Level up your social media ads strategies through your corporate website design. Get your website in the open even more by integrating social media sharing into its features. For example, you can add social share buttons to your blogs, allot an area for your social posts on your website, incorporate Facebook reviews, etc. In doing so, you can enhance user engagement and extend your brand reach, boosting your SEO.
Use clear CTAs
CTA or call-to-action is a message, typically represented by clickable buttons on a website, that stimulates users to take specific actions that a brand wants them to do.
The action can be purchasing, visiting another page within your corporate website, filling out a form, or downloading an ebook. CTAs give users a clear direction towards a brand’s desired outcome, guiding prospects through conversion.
Select high-quality visual content
The audience yearns for visual stimulation, and incorporating enticing graphics and media into your website can leave a lasting impression.
Ensure your corporate website design provides a memorable user experience with elements that evoke emotions.
Keep the users intrigued through these visuals until they reach your page’s CTA.
In selecting high-quality visuals, consider relevance and how the images directly relate to your website content. They must serve their purpose and accompany the text perfectly. Choose images and graphics that are crisp and clear.
Ultimately, do not forget to optimise your image’s file size without sacrificing quality.
Write engaging, informative content
A compelling corporate website design is best paired with engaging and informative content that will provide users with the information they need during their research or deciding phase on the buyer’s journey.
Write content that educates and excites your target audience by doing keyword research and brainstorming valuable and relevant topics.
Ensure security and privacy compliance
Amid all the talk about writing captivating content and creating an excellent corporate website design, do not forget about security and privacy compliance. Remember, you must never compromise privacy; instead, prioritise it.
The goal of corporate website design may be to retrieve personal data as necessary to customise services and products to your audience’s profile. But it must not affect website security.
Follow a “privacy-first approach” where data protection must be integrated within the design. It may include anonymisation, authentication measures, consent rights, data encryption, and more.
Test and iterate for usability
No website is faultless in its first rollout–there will always be room for improvement. Monitor your corporate website, test and iterate for usability. User testing can provide insights into which areas of your website cause frustration. Use the data to make improvements to your corporate website design.
Train staff for maintenance
Website maintenance is about routinely checking your website and ensuring everything operates without hiccups. Regular website checkup minimises the risk of downtime, maintain website speed, prevent broken links from piling up, and more.
Train your staff for website maintenance tasks. Alternatively, you can seek the help of digital marketing agencies offering corporate website design services that can ensure comfortability from the customers’ end perspective.
Monitor analytics for improvement
Monitor your website’s analytics and start by identifying your Key Performance Indicators (KPIs) that will guide your site’s overall performance. For example, you can track your website’s bounce rates, load time, or organic traffic.
You can also install Google Analytics to access data on who visits your site and how they interact. Check out traffic volume, conversion rates, and top landing or exit pages. Be guided by the following questions:
- Which part of the website content do visitors leave quickly?
- What type of content resonates with your audience?
- How many become leads and customers per month?
Ready to Achieve Your Corporate Website Design Visions?
A brand’s website generally mirrors your business’s identity.
Creating a corporate website design that has a lasting impact is vital if you want to establish authority, brand awareness, and reach. The path to achieving this may be complex, with several focus areas, from choosing the right CMS to monitoring analytics. But a digital marketing agency like iFoundries can make it easier and more convenient for your brand.
We are composed of corporate website design experts who can help you with the meticulous planning process. We operate with a data-driven approach, which means we can create and maintain a website design that is heavily based on your audience’s needs and experience.
Talk to us and see how our team can help offer Singapore website design costs that fit your budget and needs.
