Just like that, we have completed a full circle once again.
iFoundries is excited to have conquered a year filled with meaningful insights, learning and research to adapt to the evolving digital marketing landscape.
We have written relevant marketing blogs that have echoed the needs of businesses and digital marketing professionals as they course through and finish the year strong.
As a top digital marketing agency, we make it a point to ensure that we establish ourselves as industry leaders. We continuously stay up-to-date by equipping ourselves with advanced knowledge in the digital marketing realm.
During the past year, we have explored future trends, including the incorporation of artificial intelligence technology, strategies, and more in the digital marketing industry.
Now, we have prepared a recap of these discoveries because we want you to make the most out of these insights as we begin a new cycle. Read up on our best marketing blogs of 2023:
- What Is Google Gemini? A Game Changer for SEO?
- Singapore’s Emerging Digital Marketing Trends in 2024
- 10 Most Effective Digital Marketing Strategies
- What is EDM marketing: Benefits and Strategies
- Crafting Your Digital Marketing Value Proposition: The Key to Successful Branding for 2024
Stick around because you’ve got some reading to complete!
The 5 Best Marketing Blogs of iFoundries in 2023
As we enter 2024, we will deliver the best marketing blogs to follow as you conquer the marketing stage in the coming year.
What Is Google Gemini? A Game Changer for SEO?
First up, we’ve published an article on Google Gemini and SEO.
This marketing blog primarily discusses how Google Gemini will affect SEO and how businesses and marketers can keep up with this change.
On December 6, 2023, Google officially released their ‘largest and most capable AI model,’ Google Gemini.
Gemini can impact recommendation systems, search algorithms, and chatbots. Essentially, it could compete against Open AI’s ChatGPT.
With its effect on search systems, upgrading search engines could cause up to a 64% decline in organic website traffic.
What can businesses do to adapt?
Singapore’s Emerging Digital Marketing Trends in 2024
In the past year, we quickly looked into the future and delved into Singapore’s digital marketing trends for 2024.
Unsurprisingly, businesses are constantly battling in a fast-paced environment when implementing their digital marketing efforts.
Every year, trends change, and it is a challenge for people in the industry to sustain the pace. In this article, we’ll help you stay ahead by knowing what strategies to use according to the current trends, such as personalised marketing, artificial intelligence, Search Engine Optimisation (SEO) and Voice Search.
However, there’s more to the list!
10 Most Effective Digital Marketing Strategies
One of our “best marketing blogs 2023” is the 10 Most Effective Digital Marketing Strategies article, unveiling the top marketing methods you should use for your business marketing campaigns.
We’ve set the record straight and provided benefits and justification for implementing each strategy. Some strategies included in the list are content marketing, social media marketing, chatbot and live marketing, and more.
Curious about which strategies qualified for the roster? Better to find out now. Use the insights you can gather in your future marketing campaigns!
What is EDM marketing: Benefits and Strategies
Are EDM marketing and Email marketing the same thing? Both share some similarities, but you can maximise each strategy if you know their differences.
One of our marketing blogs, entitled “What is EDM: Benefits and Strategies”, probes into the world of Electronic Direct Mail (EDM) marketing by exploring its definition and critical distinctions against traditional email marketing.
Its most notable edge against the conventional one is that it offers personalised, interactive, and impactful experiences, paving the way for you to achieve remarkable results in the digital marketing arena.
Additionally, get to know the advantages EDM marketing brings, such as:
- Cost-Effective Excellence
- Global Reach
- Personalization Power
Gather extensive insights by learning more about this strategy as you course through 2024!
Crafting Your Digital Marketing Value Proposition: The Key to Successful Branding for 2024
The pandemic caused a major shift not just in our lives but in companies as well. Online needs and trends evolved and became more in demand, which forced businesses to quickly adapt and align their digital marketing value proposition according to the living situations during those years.
We’re almost four years past COVID-19 since it wreaked havoc worldwide, and businesses are now navigating a dynamic post-pandemic landscape where trends have been rapidly changing.
Traversing the post-pandemic business landscape is a different animal. But one thing remains: creating a solid and unique value proposition to anchor your business operations.
But how do you create a value proposition aligned heavily with the strategies and trends in 2024?
Future Digital Marketing Content to Watch Out For
We are excited to turn another page and create more informative and valuable digital marketing content in 2024!
We want you to be prepared for what’s to come, so here are some insights on some digital marketing content you may encounter and read more often in the coming year.
Generative AI Is On Its Way to Revolutionise Digital Marketing
Recently, there has been buzz revolving around generative AI and the impending turns it brings to the digital marketing playing field.
Generative AI is all about producing fresh and extraordinary content. It gives users more access to text, images, videos, and more. It can revolutionise design, entertainment, and marketing by offering innovative and original creations. Some advantages it provides are increased work efficiency, productivity, and cost-effectiveness.
One example of its application in the industry is Google’s Search Generative Experience (SGE), which offers a new way to search. Using generative AI in search engines, users can understand a topic’s overview much faster and explore related ideas and questions through its follow-up questions feature.
On another note, this can also be a game changer for our SEO folks because people’s search behaviour could be altered with SGE giving them a gist of the topic they are looking up right off the bat after entering their query.
With ongoing developments, there may be more to learn about generative AI in the coming year.
Google Turns off Third-Party Tracking in Chrome
Google plans to enforce a new tracking protection feature in Chrome starting January 4th and block third-party cookies that several websites leverage to track activity across the web for profit.
The company will first start its tests on one percent of Chrome users globally, then envision eliminating using third-party cookies for all users in the second half of 2024.
But how does turning off third-party cookies affect users and marketing professionals? A third-party-cookieless future means more excellent privacy protection for users. It limits the amount of user information websites can share and track.
However, it will not be so much of a great news to break for digital advertisers who depend on third-party cookies to serve targeted ads. It will change how their online marketing campaigns have been monitored for years and how their business generates new leads.
But it will not be an entire ‘cookieless’ future because first-party cookies will still be around. These cookies track user behaviour on the website they have been generated from. It is less infiltrating because it does not follow users across multiple websites. It improves user experience and tracks how they engage and use your website.
As Google carries on with their plan in 2024, there will be more to discover about the changes this move will bring to the digital marketing field.
Conclusion
There you have it. It’s time to fill up with insights on some of the best blogs on marketing that iFoundries has written to supercharge your digital marketing efforts in the coming year!
As a digital marketing agency in Singapore, we strive to provide our clients with the industry relevance they need by learning the most updated campaign strategies.
We help them align with the current trends in the business and technological landscape to stand firm and establish authority in their niche.
Get ahead and grow your business with us!
