While this age continues to welcome newer waves of digital natives, it is essential for digital marketers to keep up and stand out in their playing field.
Digital marketing simply refers to using online platforms or channels to promote a product or service. It involves several forms like social media posts, videos, emails, etc. The goal is to connect the brand to prospective clients through the internet. However, with the increased competition and crowded market, a strong digital marketing strategy is needed to stay on top of your game. This will be a comprehensive blueprint that will guide you in connecting with your target audience, converting them into your customers, and eventually drive sales.
Here are the 10 most effective digital marketing strategies
There are several online marketing strategies. But in this post, we’ll lay out 10 that are most effective in helping you achieve your brand’s goals and ambitions. Read up to learn more.
1. Content Marketing
Content Marketing makes use of digital assets that entertain, inform, and educate the audience. It comes in four different forms such as in audio, video, written, and image. The most important thing to know about this strategy is that it’s customer-centric and that it is focused on answering people’s questions through content, may it be through blog posts, podcasts, infographics, etc.
Why content marketing?
- Fosters relationships with clients. Since this strategy is client-focused, it enables businesses to establish trust and build rapport with customers. Content marketing makes it possible to guide clients towards the finish line, which is to have them support your brand.
- Establishes brand authority. In line with building trust, this strategy also allows businesses to improve their authority. When a client feels that a brand truly cares, they can put in their trust to them, listen to its offers, and see them as an industry leader.
- Encourages visibility. Content marketing gives businesses the chance to utilize a digital marketing platform to create compelling content, generating more traffic in search engines.
2. Marketing Automation
Efficiency is one of the primary drives of businesses to achieve greater ROI, and marketing automation can be of big help. This strategy makes use of a software in automating repetitive marketing tasks such as email marketing or social media postings.
Why marketing automation?
- It saves you time and money. Given that you wouldn’t have to worry about monotonous marketing work, this strategy eliminates manual work to be done. It saves you time and allows you to prioritize other important matters that are necessary to achieve financial gains and marketing goals.
- Make the most out of your team. With other tasks being unloaded to your team, this will give them the bandwidth to focus on other urgent tasks and start on other marketing work that requires more energy and effort.
- Promotes personalization. The behavior of your target customer is essential in creating your digital marketing tactics. But manually tracking this information accurately, is somehow close to impossible. Businesses can use marketing automation software to do so, which helps them understand their leads better.
3. Search Engine Optimization (SEO)
With more content streaming down the internet, the challenge is for yours to be on top of the search list. Do this through Search Engine Optimization. It is the process of improving your website’s visibility in Google, Microsoft Bing, and other engines. It’s mission? Attract more website visitors who can potentially become customers.
Why SEO?
- Raises brand awareness and reputation. Landing a higher rank in Google or other search engines makes your website and content well-known. This also increases the credibility of your business, creating a stronger reputation for your brand.
- Gets you to the right customers. In SEO, you’ll be using and needing the right target keywords for your content in order to reach the right leads. With proper use of this strategy, you are most likely to hit the right traffic!
- Increases your chances of getting your money’s worth. Of course, running and shaping your website into a top-performing one is an investment for your brand. Landing relevant traffic brings you higher conversions and sales.
4. Search Engine Marketing (Pay-per-click)
Search Engine Marketing promotes a business via paid advertisements that appear on results pages of search engines. Advertisers need to bid on keywords that are connected to their services or products and phrases that users may enter. If successful, their ad will be displayed as a result of the entered search query they have put their bid on, and this is often known as pay-per-click (PPC) advertising.
Why Search Engine Marketing (Pay-per-click)?
- Increase sales and drive leads. When users click on PPC ads, they are encouraged to make actions like making a purchase. Your primary goal if using this strategy is to increase leads and sales.
- Deliver fast results. Compared to other strategies like content marketing or SEO, this one increases traffic and sets up a campaign quickly.
- Gives useful insights. Using Google Analytics, you’ll be given deep insights on the performance of your search engine marketing campaign. It helps you identify which ads are working out good or not, helping businesses to improve or change their plans for the better.
5. Social Media Marketing
Increasing brand awareness is what most marketers aim to achieve. Today, a good way market your brand and reach your target audience is through social media. Social media marketing aims to promote services or products by creating content for social media platforms like Facebook, Instagram, or Twitter.
Why social media marketing?
- Increases audience engagement. Using social media enables your business to build a community for your brand. Having more followers means more people talking and knowing your business.
- Boosts conversions. With people following your accounts, you are more likely to hit the right people who can potentially be paying customers.
- View your competition. Social media is a big arena for different brands and content. This will allow you to learn from your competitors and think of strategies to keep up with the market.
6. Email Marketing
There are 4 billion email users daily, which makes it a great place to reach customers!
Email is a versatile and cost-effective tactic to reach people quickly. Email marketing involves sending newsletters or promotional messages to your brand’s subscribers via email. This strategy allows you to connect with people directly, build customer relationships and increase brand awareness.
Why Email Marketing?
- Delivers messages to the right audience. People on your email list are subscribers that chose to be updated with your brand. With this, you can deliver targeted messages that can lead to the right engagement.
- Brings website traffic. Emails should have links directing to the pages on your website. This ensures that you have the right and increased website traffic, resulting in a good online presence.
- Affordable. This strategy is more affordable than others. You’ll need a software for email marketing subscription to send several emails all together, and someone to manage the program.
7. Video Marketing
Video marketing is the process of using video content to promote and inform your audience about your brand.
While using videos may be more complicated than other strategies, they are very catching and appealing, especially to mobile users. Videos keep your audience hooked and more interested in your brand.
Why Video Marketing?
- Helps decision makers. It is more likely for viewers to remember visual cues. With the information presented on videos, it can easily be remembered and is useful for decision-makers.
- Can generate shares online. TikTok, Facebook, Instagram, or Twitter–videos have always been present in these social media platforms. With quality content, more people can share it with their network, increasing your reach and boosting your conversion.
- Improves SEO. Including videos on your landing page can help with your SEO. This improves your content or page’s rank on the search list.
8. Voice/ Audio Marketing
Voice marketing is on its way to rise. This strategy allows brands or influencers to interact and reach their audience through audio content, may it be live or recorded. Popular platforms for this strategy are radio, podcasts, Clubhouse, and Twitter Spaces.
Why Voice/Audio Marketing?
- An intimate marketing strategy. Audio marketing allows you to connect with your audience on a more personal level. Through a conversation-like or any other interactive tactic, you can connect to your audience on an emotional point, which can influence their attitude towards your product.
- Can increase leads and website traffic. Include links to your website in your audio content to increase traffic to your site.
- Fewer distractions. Listening to audio content enables lesser screen distractions, allowing listeners to focus more on your content without visual interruptions.
9. Chatbot and Live Chat Marketing
Chatbot and Live Chat Marketing is a strategy that provides a faster way to interact with the audience. It harnesses the power of artificial intelligence and marketing automation to answer consumer questions. You can also easily deal with complaints and promote events.
Why Chatbot and Live Chat Marketing?
- Quick and efficient. Answers are delivered fast through automated FAQs. This minimizes the time of customers researching and exploring information they are looking for.
- Improves customer experience. Chatbot and live marketing are quick and real-time. This makes it a great experience for people seeking for immediate and instant answers.
- Available 24/7. This strategy provides quick responses that are available for people at every time of the day, or night.
10. Influencer Marketing
Digital content creators and social media influencers are now climbing their way up to share the spotlight with celebrities and bloggers. Influencer marketing is about collaboration with individuals with high following for improved brand exposure.
Why Influencer Marketing?
- Upholds brand awareness. This strategy increases your brand’s online presence because you can now reach followers of these influencers.
- Establish credibility. For brands that are still establishing their credibility in the industry, this strategy uses product mentions and endorsements of influencers who have established reputation and trust within their followers.
- Allows you to educate customers about your brand. How-to’s and guides on your product–depending on what you sell or offer–influencers can create content that educates and informs about your product. This helps you easily disperse information about the strengths of what you sell.
All set and ready to choose?
Now that we have filtered out the best and most effective strategies for you, the challenge right now is to choose the best one. Go for what’s more aligned with your digital marketing plans. But no matter which you decide to make use of, the success will still depend on planning and execution.
When in doubt, a coach in the marketing game could be a lot of help. A digital marketing agency like iFoundries empowers businesses towards sustainable growth using cost-effective and data-driven strategies.
Start leading the marketing scoreboard and hear from us about how we can elevate your strategy. Reach out to us and learn more about our digital marketing pricing packages.
