Hello, We are the iFounders!Coming together with various expertise, we share a common vision to influence the digital industry.

Vary (Managing Director)

Vary Yong

"You can have everything in life you want, if you will just help enough other people get what they want." - Zig Ziglar

Vary has over 16 years of experience in growing and managing a digital agency, providing consultancy and production across digital media, digital marketing and eCommerce. He also co-founded Singapore's first government funded location-based date matching web portal "Who Works Around You" in 2007.

Also featured in:

+ Exclusive interview with 8I Holdings

+ In Conversation with Vary Yong (Tech in Asia)

+ Campaign sites get boost from social media (ZDNet)

Andy (Sales/Finance Director)

Andy Lim

Happy clients, Happy Life.

Andy is one of the founding directors of iFoundries since 2005. Andy set high expectations for iFoundries right from the start and is seeing through to its success.

He had brought on-board numerous big name clients to the company's portfolio and is still maintaining good relationship with them.

His belief is Happy clients, Happy Life.

Andy is a hard core Manchester United Fans and has never missed any of their matches. He also enjoys movies and computer games during his free time.

Elieen (Digital Project Manager)

Elieen Puah

She's the main liaison between clients and our team at iFoundries as Digital Project Manager.

Her love for the World Wide Web has offered her various opportunities and growth, and going into project management allows her to continue doing what she loves. Elieen has spent more than 15 years in various digital roles including web design and project coordination in Informatics, Banyan Tree, DataOne, Singapore Press Holdings and Bubble Motion.

Elieen graduated from Monash University with a Bachelor of Computing in System Development.

Elieen was an avid computer gamer. Now she loves watching animes and american television dramas especially Grey's Anatomy. She would love to go on an all-expenses paid holiday to USA!

Andreas (Technical Manager)

Andreas Junizar

Andreas enjoys the challenges from solving client's problem with his expertise.

He has more than 7 years of experience in software engineering including building websites with various frameworks and languages (PHP, Perl, Javascript).

Andreas graduated from the Ohio State University of United States with a degree in Computer Science & Engineering.

Andreas enjoys playing Counter-Strike (if have the time), eating and exercising (gym, badminton, etc). He has a dream of becoming a bodybuilder one day.

Wesley (Product Dev Manager)

Wesley Cheah

An analytical problem solver who keeps improving the standards of every new product.

This is evidently seen in the quality of the work he produced. Wesley graduated from the Tunku Abdul Rahman College of Malaysia with a degree majoring in Computer Science.

Wesley is an Android and Linux advocate and loves spending money buying electronic devices, besides reading and watching movies.

Wan Sim (Design Team Lead)

Wan Sim

"When there's a will, there's a way." - Pauline Kael

Constantly believing in constant improvement and exposure to new design ideas.

She has more than 6 years of valuable experience as web designer. Wan Sim graduated from the prestigious University Malaya of Malaysia with a degree in Information Technology majoring in Multimedia.

Wan Sim enjoys photography, jogging, reading and listening to music for leisure.

She hopes to run an ultramarathon someday.

Nick Chan (Email Marketing Specialist)

Nick Chan

"If you do it right, it will last forever."

After graduating from New Era College of Malaysia majoring in Multimedia Design, Nick worked as a web designer in Kuala Lumpur.

After gaining some experience in design and coding in both front-end and back-end interfaces, he decided to advance his career in Singapore.

With a different culture and working environment between Malaysia and Singapore, Nick hopes that his design and coding skills can be beneficial to the company. He also conceptualize original website designs that bring simplicity and user friendliness to overcome complex roadblocks.

During his free time, Nick likes to play badminton, and learn new things in his daily life. His dream is to travel around the world.

Meryl Ann Oh (Content Specialist)

Meryl Ann Oh

"Do or do not, there is no try." - Yoda

With an ardent interest in the linguistics, art, culture and writing, Meryl’s career pursuit in Digital Marketing was fuelled by her ambition to be a part of something revolutionary.

As iFoundries' Content Specialist, Meryl consistently endeavours in helping clients develop smart content strategies to drive online visibility, generating profitable leads from any business platform or channel.

She also missions to help iFoundries build, grow and protect its strong online reputation that has endured 12 and counting, sturdy years.

Dominic Chen (Project Executive)

Dominic Chen

"Embrace the grind."

As a Project Executive, Dominic is responsible for the planning, monitoring and execution of the digital projects in iFoundries. The daily events and tasks can be challenging which requires tactful approaches to ensure things run smoothly and achieve satisfaction for the project stakeholders.

He possesses the skillsets from both ends of the spectrum with previous experiences in system development, data analytic & surveillance.

Dominic is passionate about motorcycle riding and combat sports.

Yunn Keng (Business Dev. Manager)

Yunn Keng

"Make a customer, not a sale." - Katherine Barchetti

As a passionate business development manager, Yunn Keng's objective is to ensure that client's objectives are well met. Maintaining a fruitful and professional relationship with clients in his network continues to be his top priority. Yunn Keng graduated from Northern University of Malaysia, with a degree in Multimedia (Hons).

Before joining iFoundries, Yunn Keng has managed notable accounts of TAFEP, TODAYOnline.com (Mediacorp), The British Club, ACCA Singapore and Malaysia, Sift Analytics Group, and Football Association of Singapore to name a few.

He enjoys exploring the world and immerse himself in the rich and diverse cultures of different places.

Sooi Yung (Digital Marketing Strategist)

Sooi Yung

"Never stop learning. We will learn something new everyday."

As a Digital Marketing Strategist, Sooi Yung is responsible for paid digital media strategy and execution across all relevant digital/social platforms and markets.

He has an expert understanding of digital analytics, as well as creative best practices and content nuances by platform, in order to help drive strategy and measure success.

Sooi Yung enjoys play mobile and online games with friends. Other than that, he just eats, sleeps and repeats. Besides, he likes playing all of kind sports and outdoor activities.

Esther (Snr. Project Executive)

Esther Tay

"Never Regret. Go for it. Whether it ends good or bad, it was an experience."

As a senior digital project executive, Esther is responsible for the management of digital projects in iFoundries from conception to delivery.

Graduated with a Cyber Security and Forensics degree from Murdoch University. She has honed a diverse skill set from a mixture of technical and business knowledge through her exposure in the IT and Project industry.

She brings different teams together to make magic happen.

Esther is passionate about cooking and reading books and novel.