Goodwood Park Hotel has taken a step further to make their festive products available for sale through e-commerce, after selling them through traditional offline channels for many years.
Renowned for their signature fare and original culinary creations in Singapore, every year the hotel creates delicacies for special festive seasons, which is always well-received by its customers. True to the hotel’s legacy of creating mooncake delicacies, their yearly range of durian snowskin delights do not disappoint.
Continue reading below to find out how this ecommerce website has returned them more than 1,400% ROI on website investment.
iFoundries was honoured to be given the opportunity to design and develop this beautiful e-commerce website which can be customized to sell different range of products for different festive seasons.
Having their dedicated e-commerce platform meant that they can have their unique website designed to display their products in the most stunning way to attract sales without any restrictions, as compared to using a subscription based e-commerce platform which is usually templated and makes your website look similar to your competitors'.
Results: 1,454% ROI through E-Commerce
The e-commerce website is open for business 24/7. Both loyal and new customers who may not have time to visit their physical sales outlets can now buy their festive products online!
In this result, we tracked conversions on the new website through Google Analytics for the period between 25 August 2014 to 25 August 2015, based solely on traffic generated from online sources which gave more than 4000 completed transactions.
The conversion goal we track is based on completed e-commerce transaction through this website. Based on the total sales amount through this e-commerce platform during this period, we deduced the average sales value per transaction.
With that, we calculated that the website has potentially returned a 1,454% ROI on their website investment.
Visit the website at festivepromotions.goodwoodparkhotel.com