Singapore Cricket Club

Established in 1852, the Singapore Cricket Club is the premier sports and lifestyle club in the heart of the city.

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Before this revamp, the design of the website is old-fashioned, has no strong brand message, and does not showcase the sports interestingly. The old website does not have a channel for the audience to convert their interest into leads for the club.

We designed a new website to help position the club as a premium private members’ club, where members can take up a sport, enjoy exclusive social events and dine at it’s F&B outlets. At first glance, the club should be thought of as active, bustling with events, and a popular choice for wine and dine. The design of the club's website should exhuberate exclusivity and prestige.

The website should help to increase membership by letting non-members know the vast benefits of being a member. Site visitors should be able to find contact information easily, amongst the variety of content on the website.

Visit the website at www.scc.org.sg

 

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