Mandarin Self Storage

Mandarin Self Storage is a fully integrated owner, operator and manager of multiple self-storage properties in the Asia Pacific region.

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Challenges

With a growing number of customers coming through digital channels, Mandarin Self Storage knew that implementing a full customer-centric digital strategy would be critical to their long-term success.

As the company expanded rapidly, it sought a new strategy to enhance its activity through digital channels; improve customer satisfaction, loyalty and sales; gain greater customer insights; and reinforce its digital marketing capabilities.

Previously, MSS only drove traffic to their sole, main corporate website for leads. A corporate website is a set of interconnected pages with details about a business, its main purpose is to tell the story of your organization or business, but it would not suffice for effective leads and sales generation.

Solutions

iFoundries helped Mandarin Self Storage develop multiple landing pages for the purpose of lead generation, ensuring the design look and feel, user flow UI UX are complementary to the company’s branding image while fulfilling all the needs of a solid marketing strategy.

 

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Figure 1: Standout promotional message with a catchy image and simple enquiry form as the first glance when users visit the landing page.

 

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Figure 2: Provide mandatory information as a context.

 

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Figure 3: Key information at a glance.

 

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Figure 4: Re-engage CTA button is critically important for a scrollable single-page Landing Page.

 

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Figure 5: Responsive design ensures compatibility across multiple browsing devices.

 

Testimonial From Client

With the new landing page design and PPC campaigns, it has managed to reduce our cost per lead every month. We had more than 1000 direct enquiries converted from the landing page and started seeing our storage sales increase many folds the previous months.
Ms. Carrie ChuMandarin Self Storage