Singapore Chinese Orchestra

Digital Platform Reaching Out To A Broadening Audience Around The World

Singapore Chinese Orchestra (SCO), inaugurated in 1997, is Singapore’s only professional national Chinese orchestra. SCO, made up of more than 80 musicians, occupies the Singapore Conference Hall, which is a national monument.

With Prime Minister Lee Hsien Loong as its patron, SCO takes on the twin role of preserving traditional arts and culture and establishing its unique identity through the incorporation of Southeast Asian cultural elements in its music.

iFoundries was engaged to design and develop this bilingual website, enhanced with dynamic web personalization to improve the conversion rate on the website.

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The revamped design enhanced the user experience with the multimedia content on the website and browsing of their events.

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