Timezone
1203.87% ROAS: How Timezone Grew Events with Google Ads
As one of Singapore’s leading family entertainment brands with party-ready venues islandwide, Timezone wanted to drive more event and party bookings while keeping acquisition costs efficient.
The Challenge: Turn high-intent searches into confirmed bookings
- Capture demand from people actively searching for party and event venues.
- Stand out in a competitive category where many venues bid on similar keywords.
- Prove measurable ROI from media spend across multiple locations.
- Maintain booking volume and efficiency throughout seasonality and promotions.
(Brand context: Timezone is part of The Entertainment & Education Group, one of APAC’s largest family entertainment groups.)
Our Solution: Google Ads program built for intent, speed and scale
Intent architecture & keyword strategy
Mapped campaigns to real-world needs such as kids’ birthdays, corporate team events and venue hire, aligning ad groups and copy to each intent for higher relevance and quality scores.
Geo-smart delivery
Aligned campaigns to Timezone’s islandwide footprint and catchments, prioritising locations with party rooms and strong booking capacity.
Creative that mirrors the on-site offer
Used ad extensions and copy that spotlighted packages, capacity and ease of hosting, matching Timezone’s party proposition to reduce friction from click to enquiry.
Measurement that the business can trust
Implemented accurate conversion tracking across forms and calls to give clear read-outs on cost per booking and ROAS.
Continuous optimisation loop
Weekly search-term pruning, creative A/B tests, bid strategy tuning and budget reallocation toward the best-performing themes and locations to sustain efficiency.
Expertise
- Google Ads strategy and management
- Conversion tracking and analytics
- Creative testing and ad extensions
- Multi-location campaign orchestration
View Project
Key Results: Revenue-efficient growth
- 1203.87% Return on Ad Spend (ROAS) over first 8-month campaign.
- Significant uplift in party and event booking volume while maintaining strong efficiency.
- Clear visibility from click to booking, enabling confident budget decisions.
Why Timezone Chose iFoundries
Timezone’s multi-location footprint and broad audience mix make paid search a powerful growth lever. By capturing high-intent queries and aligning ads to real party packages and venues, SEM became a reliable engine for events revenue while reinforcing Timezone’s position as a go-to celebration destination in Singapore.
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