Singapore Cricket Club

A New Website To Help Position The Club As A Premium Private Members’ Club

scc responsive

Established in 1852, the Singapore Cricket Club is the premier sports and lifestyle club in the heart of the city. The Club is reputed for its fine dining and local fare options, topped with impeccable and personalised service. All this in venues that have been refurbished with great care to retain its architectural splendour dating back to the colonial era.

Before this revamp, the design of the website is old-fashioned, has no strong brand message, and does not showcase the sports interestingly. The old website does not have a channel for the audience to convert their interest into leads for the club.

We designed a new website to help position the club as a premium private members’ club, where members can take up a sport, enjoy exclusive social events and dine at it’s F&B outlets. At first glance, the club should be thought of as active, bustling with events, and a popular choice for wine and dine. The design of the club’s website should exhuberate exclusivity and prestige.


The website helped to increase membership sign-ups by letting non-members know the vast benefits of being a member. Site visitors should be able to find contact information easily, amongst the variety of content on the website.


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