Sincere Fine Watches

One Of The First Luxury Retailers in The World With Their Online Retail Platform

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“In line with the ever-changing retail landscape and needs of our customers… we are delighted to be one of the first luxury retailers in the world with our very own online retail platform, allowing us to deliver an enhanced, seamless shopping experience to our customers,” Kingston Chu, Vice Chairman and Group Managing Director of Sincere Watch Limited, said in a press statement.

On Jul 6, Hong Kong-based Sincere Fine Watches launched its online portal,, designed and developed by iFoundries.

A beautiful E-Commerce website was designed and developed to sell hundreds of watches from their inventory, together with shipping, credit card payment, coupon codes and loyalty programme integrations.

We specially created a Watch Finder feature that can help customers find suitable watch models on the website through an interactive quiz.


After the launch of their e-commerce website, they started to get growing online sales, even for their higher priced products.

When all their retail outlets in Singapore have to shut temporarily for months due to COVID-19 in 2020, their online boutique helped them retained some sales revenue during this difficult period.


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