Determine whether or not your website is optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
Discover the areas of your digital marketing that we can help you improve in order to generate more leads - in other words, identify the marketing gaps.
Help your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
Design a great website user experience after understanding the problems different visitors have to solve.
Identify effective opportunities to expand your brand reach, get more clicks, and generate more traffic through paid media.
Help you streamline processes, remove roadblocks, and get the absolute most out of your web technology stack.
Website Audit
By conducting a website audit, you’ll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.
It will also allow you to re-focus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs).
Thirdly, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As a result, you’ll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimize them to boost conversions.
As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.
Digital Marketing Audit & Strategy
The first step is to collect your data from analytics platforms (ie. Google Analytics) or directly from your digital channels (ie. website dashboard, social media dashboards, email marketing reports).
The next step is to dig into your data to reveal the true health of your marketing machine. We’ll start with your website traffic data.
The first step is to determine whether you have a gap in your website traffic or in your lead conversions. We need to know whether your website is converting a healthy percentage of web traffic into leads.
From your website itself to your online branding assets, digital advertising, email marketing, online brochures and beyond, these are all digital marketing tactics and assets that can exist independently of one another.
Nemo quod et vero sit eius eos quia. Alias in debitis molestiae at. Maiores veniam cumque autem eos cumque repellat
Web UI/UX Design Strategy
A great user interface (UI) reflects the personality of the brand in order to stand out from the competition and provide users with a delightful experience.
While user experience is a conglomeration of tasks focused on the optimization of a website for effective and enjoyable use, user interface design is its complement; the look and feel, the presentation and interactivity of the website.
Technical Consulting
A tech stack is a combination of software products and programming languages used to create a web or mobile application. Applications have two software components: client-side and server-side, also known as front-end and back-end.
Making sure you stay ahead of the digital transformation curve, we also look at suitable Marketing Technology (MarTech) tools that we can integrate with your tech stack to automate your marketing and sales processes online.
©2020 iFoundries (Asia Pacific) Pte Ltd.