Process
Website Audit
Determine whether or not your website is optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
Digital Marketing Audit
Discover the areas of your digital marketing that we can help you improve in order to generate more leads - in other words, identify the marketing gaps.
Marketing Strategy
Help your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
UI/UX Design Strategy
Design a great website user experience after understanding the problems different visitors have to solve.
Paid Media Strategy
Identify effective opportunities to expand your brand reach, get more clicks, and generate more traffic through paid media.
Technical Consulting
Help you streamline processes, remove roadblocks, and get the absolute most out of your web technology stack.
Website Audit
Determine whether or not your website is optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
Website Performance Optimization
Website audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.Search Engine Optimization
By conducting a website audit, you’ll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.
It will also allow you to re-focus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs).
Conversion Rate Optimization
Thirdly, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As a result, you’ll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimize them to boost conversions.
As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.
Digital Marketing Audit & Strategy
Discover the areas of your digital marketing that we can help you improve in order to generate more leads - in other words, identify the marketing gaps.
Gather the Right Data
The first step is to collect your data from analytics platforms (ie. Google Analytics) or directly from your digital channels (ie. website dashboard, social media dashboards, email marketing reports).
Interpret the Data
The next step is to dig into your data to reveal the true health of your marketing machine. We’ll start with your website traffic data.
Identify Your Marketing Gaps
The first step is to determine whether you have a gap in your website traffic or in your lead conversions. We need to know whether your website is converting a healthy percentage of web traffic into leads.
Build out your digital marketing strategy in 7 steps, covering everything you need to grow your business online
From your website itself to your online branding assets, digital advertising, email marketing, online brochures and beyond, these are all digital marketing tactics and assets that can exist independently of one another.
7-Steps Digital Marketing Strategy:
- Build marketing channels (ie. website, landing pages)
- Create digital content to get traffic
- Get on social media to increase engagement
- Convert visitors into leads
- Supplement marketing efforts with paid advertising
- Nurture leads into customers with automation
- Measure the effectiveness of marketing efforts
Graphics design and Print media
Web & Software Development
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photography and Print media
Web UI/UX Design Strategy
Design a great website user experience after understanding the problems different visitors have to solve.
Start With The Users
User experience (UX) design considers all the different elements that shape a user’s experience. A UX design strategy considers how the experience makes the user feel, and how easy it is for the user to accomplish their desired tasks on your website. For example: How easy is the checkout process when shopping online?Bringing Concepts To Life
A great user interface (UI) reflects the personality of the brand in order to stand out from the competition and provide users with a delightful experience.
While user experience is a conglomeration of tasks focused on the optimization of a website for effective and enjoyable use, user interface design is its complement; the look and feel, the presentation and interactivity of the website.
Technical Consulting
Helping you streamline processes, remove roadblocks, and get the absolute most out of your web technology stack.
Choosing The Right Tech Stack
Selecting a tech stack is often a hard decision for business owners to navigate. The options are overwhelming if you are non-technical, and they come with a fear that committing to the wrong language or framework will have serious consequences down the road.What Is A Tech Stack?
A tech stack is a combination of software products and programming languages used to create a web or mobile application. Applications have two software components: client-side and server-side, also known as front-end and back-end.
Making sure you stay ahead of the digital transformation curve, we also look at suitable Marketing Technology (MarTech) tools that we can integrate with your tech stack to automate your marketing and sales processes online.
