With the advent of the sharing economy and the proliferation of technology in our daily lives, consumers’ spending habits are increasingly driven by their desire for convenience.
Today, the main expression of this trend in the Food Services (FS) industry is reflected in the growth of on-demand food delivery.
Although the growing ecosystem of food delivery platforms have been successful in helping companies reach out to a large customer base, it is important for companies to build their own channels and mechanisms to remain directly engaged with their customers, and collect customer data.
Don’t just let food delivery platforms own all your customers’ data.
Personalize your customer experience to increase customer retention.