Market Readiness Assistance Grant

Capture global opportunities. Start your international journey with our digital marketing strategies.

Expand Globally: Tailored digital strategies to reach new markets

How can a digital marketing agency help propel your business beyond Singapore’s borders?

Expanding globally requires a strategic approach that resonates with diverse audiences. At iFoundries, we help businesses scale by optimising their digital presence using MRA for digital marketing. Through in-depth research and personalised methods, we help brands implement:

SEO for increased brand visibility. Local SEO, tailoring website content, keywords, and user experience allows brands to align with regional preferences. This ensures your business appears prominently in local search results, making it easier to connect with potential customers in new markets.
Social media marketing to engage local audiences effectively. Our SMM strategies involve creating culturally relevant content and targeting campaigns on platforms like WeChat in China and Instagram in the West. These efforts help build brand awareness and drive engagement locally.
Digital advertising to drive immediate results. We also focus on digital advertising across platforms such as Google, LinkedIn, XiaoHongShu and TikTok, customising campaigns to reach your global audience.
Market research and competitive analysis for better targeting. Thorough research on market opportunities, trends, and competitors helps identify key customer segments and establish a deeper understanding of their pain points. This allows better messaging that resonates with your target local audience.

As a leading digital marketing agency in Singapore, we are committed to helping your brand make a lasting impact across borders with the help of the MRA Grant.

Our Accreditation and Awards

Our Global Digital Marketing Solutions

Local SEO

By optimizing your website for specific countries, languages, and cultural nuances, we ensure that your business appears in search results where it matters most. This involves not only keyword localization but also adapting your content, meta descriptions, and user experience to meet the expectations of each local audience.

Social Media Marketing

We craft targeted campaigns on platforms popular in each market, whether it’s WeChat and Xiaohongshu in China, Instagram and Facebook in the West, or Line in Japan. Our team creates culturally relevant content that engages local audiences, builds brand awareness, and fosters trust.

Digital Advertising

We create targeted ad campaigns on Google, LinkedIn, TikTok, and other key platforms to reach your global audience. Our expertise in managing PPC and display ads ensures optimal ad spend and maximizes ROI. We also use retargeting to keep your brand in front of interested prospects, helping to close sales and grow your international customer base.

Customer Testimonials

I am very happy with the service of iFoundries for the SEO, they are very fast for responding and effective for the job.

Bruno Gerber

Global Inspection Managing Pte Ltd

Their expertise in SEO and web services is top-notch. Highly recommend for their professionalism, quality work, and great customer service!

Chunyuan Lai

Tokio Marine Asset Management International

We are happy with iFoundries’ exceptional service! The digital marketing solutions provided were top-notch, addressing all our needs efficiently. Highly recommend!

Chris Lee

Crystal Wines Pte Ltd

Key Industries That Will Benefit

Beauty & Wellness

The beauty and wellness market is projected to grow in the coming years. We help skincare brands, luxury spas, and other wellness-focused businesses tap into this growth potential by expanding internationally through the MRA Grant and our localised digital marketing strategies.

Industrial

Whether you are a manufacturer or equipment supplier, our team of digital marketing experts can help you gain visibility on a global scale through localised SEO, SEM, content marketing strategies, and resources given by the MRA Grant.

Food & Beverages

Our expertise in social media marketing, SEO, paid advertising, and more can help restaurant chains or food delivery services in their expansion plans globally, helping these F&B brands gain the traction they need.

Professional Services

Professional service firms like legal, consulting, and other similar types can benefit from the MRA Grant, as well as our targeted and localised marketing strategies–all helpful in reaching the right audience.

Retail

Our e-commerce, targeted advertising, and customer engagement expertise help retailers improve visibility and drive sales in the international market. MRA Grant Singapore helps achieve this by providing valuable resources, from financial assistance to insights.

Financial Services

Financial services like insurance, financial management, and investment companies can get more access to relevant insights through the MRA Grant while leveraging our data-driven marketing strategies to connect with international clients effectively.

About the MRA programme

MRA Grant Singapore can cover up to 50% of eligible costs, capped at S$100,000 per company per new market, which refers to a target overseas country whereby the applicant has not exceeded S$100,000 in overseas sales in each of the last three preceding years.

The MRA grant service covers activities under three pillars as follows:

Overseas market promotion (capped at S$20,000)
Overseas business development (capped at S$50,000)
Overseas market set-up (capped at S$30,000)

Each project must not exceed 12 months, and applications for the MRA grant must be submitted six months or less before the project start date.

Frequently Asked Questions

What is the eligibility criteria for Singapore's MRA Grant?

The grant is available to Small and Medium Enterprises (SMEs) in Singapore with the following requirements:

Business entity is registered and operating in Singapore
At least 30% local equity held directly or indirectly by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership
The company’s annual sales in the target market must not have exceeded S$100,000 in any of the preceding three years
Group Annual Sales Turnover not exceeding S$100 million OR a Group employment size not exceeding 200 employees

What qualifies as a new overseas market?

This is defined as a new overseas country that the company is expanding to, where its annual overseas sales in the country has not exceeded S$100,000 in any of the preceding three years.

Can a company apply to multiple new markets concurrently?

Yes, as long as the new market criteria is met for each market. Other than grant eligibility, resource planning such as financing and manpower capacities should be considered in your business expansion into new markets

What documents are required for the MRA Grant application?

Depending on your activities, here are the documents you need to prepare for your MRA Grant Singapore application:

Overseas Marketing Presence

Company’s Financial Statements for the past three years
Employment or appointment letter of the BD staff
Quotation for office space rental (if applicable)

All Activities (except Overseas Marketing Presence

Company’s Financial Statements for the past three years
Proposal and/or quotation from your consultant/vendor
Consultant/vendor’s credentials/testimonials and track records of past completed projects

Can the MRA Grant be combined with other government funding or support?

Companies can’t apply for the MRA Grant after receiving other grant approvals from Enterprise Singapore or other agencies for the sample eligible expenses or events.

Can a newly registered company apply for MRA?

Newly registered companies with less than one year of operations may apply for MRA. To facilitate the assessment, please upload the updated certified management accounts, starting from the date of incorporation.

When can a company commence with the project?

Companies can proceed to sign the contract with the third-party consultant/vendor and commence the project after application submission. Project commencement and completion dates must be in accordance with the project support period stipulated on BGP.

If both parent company and its subsidiary apply for the MRA Grant, are they subjected to the S$100,000 cap?

The grant cap of S$100,000 is applicable to each unique company and its related entities. Entities that are assessed to have similar business registration details (nature of business, address, shareholder/directorship, etc.) will be treated as connected enterprises, and subjected to the same grant cap.

Is a non-profit organisation qualified to apply for an MRA Grant?

No, MRA only supports Singapore-registered businesses that aim to generate overseas revenue or income.

In what circumstances will applications get rejected?

An MRA Grant application can get rejected when a company doesn’t meet eligibility criteria, has its main business operations outside Singapore, has shell business registration, or seeks support for fundraising or increasing domestic sales as its motivation (the list is non-exhaustive).