Frequently Asked Questions on Digital Marketing

We know you may have a number of burning questions about the world of digital marketing that needs to be answered immediately, and we are here to help!

Why digital marketing needs to be targeted?

That's the beauty of doing digital marketing! Unlike offline marketing, you can track your digital marketing campaigns right down to every single conversion. Being targeted in your digital marketing campaigns not only gives you more qualified leads which eventually gives you better ROI but also help you use your ad budget more efficiently.

What are digital marketing channels?

Some of the most effective digital marketing channels include Website, Email, Social Media, Organic Search, Paid Search, Mobile and Display Ads. Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.

What is digital marketing analytics?

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. With digital marketing analytics, marketers can understand the effectiveness of their marketing, not just the effectiveness of their website. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals.

What is B2B inbound marketing?

Inbound marketing is designed to nurture your prospects over time, by providing them with valuable content that answers their questions and addresses their pain points. This type of content should serve to foster a long-term relationship between the prospect and your brand, and most importantly, build trust. The trust asset is inseparable from the B2B journey, especially given the complexity of the buying process, and the fact that it can take months to reach a purchasing decision.

Why does inbound marketing work?

Inbound marketing works by aligning your marketing strategy with your prospect's interests and pain points through the individual but successive stages; you are able to organically attract, convert, close and delight your prospective customers following the methodology.