Discover How A Highly Optimized Digital Strategy Designed For Your F&B Business Can Grow Your Revenue And Reach Out To More Customers Who Love The Good Food You Sell
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Do You Really Have A Proper Digital Strategy?
We have all seen tons of F&B websites that are beautifully designed, have slick functionalities and portray a strong sense of professionalism. You see, that's great but that's not going to be enough.
Time and again, we hear F&B business owners complain and get really frustrated about spending tens of thousands of dollars on web design that doesn't turn website traffic into leads, sales or the engagement they desire.
They then went on with Search Engine Optimization (SEO), Pay-per-click Ads (PPC), Social Media and whatever is the hot on the internet, without first solving the problems on their website design.
They fail to realise and act upon the fact that their websites or digital channels are not optimized to convert their traffic into qualified leads and sales.
Money and opportunity costs lost! Don't make the same mistakes they did.
How Are We Well Positioned To Help You?
Established in 2005, iFoundries specializes in helping businesses devise results-driven F&B website development and digital marketing strategies.
Our headquarters is based in Singapore with more than 20 full-time employees in Singapore, Ho Chi Minh and Malaysia.
Mainly bootstrapping its growth, iFoundries has grown from a small unknown web design agency to a million-dollar digital consultancy business in Singapore. The company takes pride in providing massive value to its customers who engage them to devise and develop digital strategy for their businesses.
F&B Case Study 1
The Manhattan FISH MARKET
iFoundries designed and developed their website on a content management system for managing multiple country sub-sites via a single backend. The website presents innovative ways of displaying their menu and boasts interactive elements like their 'catch-o-matic' and Youtube video gallery. Incorporating responsive web design, the website is viewable on multiple devices from desktop to mobile.
The website was awarded Outstanding Website in the 2014 Internet Advertising Competition.
Now You Can Finally Unlock the Converting Power of Your F&B Website by Applying our Tested and Proven Web Design Methodology
How Will This Benefit You?
Be rewarded with great Return On Investment when your F&B website:
- Gets constant flow of hungry customers queuing outside your outlet(s).
- Helps retain loyal customers to return their patronage and publicize your good food to their social network.
- Provides relevant information to overseas customers who are looking to visit your outlet or buy your products online.
- Reaches out to more customers regardless of the different browsing devices they use to visit your website.
- Ensures that all your website visitors enjoy the same user experience.
Secrets To A Highly Effective F&B Website: The Right Method
Many businesses are missing out on the crucial opportunity to get their visitors to actually engage with their website.
Think about it.
If you can get your visitors to actually do something while on your site and engage them, there’s a greater chance that you are going to push them through the funnel.
Gathering more than 10 years of experience developing websites with more than 500 organizations, we devised this methodology to help you radically achieve maximum returns from your F&B website through optimized conversion.
1. Optimized For The Right Prospects
Perceived Customization
Different visitors arrive at your website everyday but they expect your product or service to be exactly what they’re looking for and to feel almost as if it were specifically designed for them. This is what we call "perceived customization".
How do we do that?
By discovering what your visitors want and giving them what they want!
The secret is not about customizing the products or services you sell, it’s about making it feel that way. Through designing segmentation funnels & quizzes on the website and gathering user data, we can personalize content for the different targeted prospects on your website.
2. Optimized With The Right Design
Persuasive Web Design
Your website should be able to persuade your visitors to perform the actions you want them to (the conversions), which can be actions like signing up your mailing list, making a purchase on the website or making an enquiry to your business immediately.
We apply psychology of persuasion on web design including:
- Reciprocation
- Commitment
- Social Proof
- Authority
- Scarcity
- Framing
- Salience
Of course, we can do more than just the above tactics, it's about making human connections through good web design, invoking emotions through persuasive and delightful user experience.
Micro-commitments
Even if your headline, your copy, and your design are all on point, you might still be losing a significant percentage of your prospects because the action that you’re asking them to take (i.e. putting in a name and email address), may actually be too threatening.
Small steps reduce fear for better conversion rates.
We create segmentation funnels & quizzes to lead them to the opt-in.
3. Optimized With The Right Technology
Responsive Web Design
- Google's mobile ranking factors will not only label your website as "mobile-friendly", but will also use that to determine if your website should rank higher in the search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. (Official Google Webmaster Central Blog, 26 Feb 2015)
- "Out of Sight, Out of Mind" – if your website is not designed to be readily accessible via all the different web browsing devices then you are not fully maximizing its potential outreach to your target audience.
- They shouldn't have to tire their fingers completing your super long form. If you want to create pleasant user experiences for all your visitors, then you need to optimize your website for mobile (recommended to use responsive web design).
- Visit your current website now on a mobile device, is it mobile-friendly yet?
Advanced Content Management System
In this digital age when potential customers want information, they are searching fast and well. They are able to take quick action even before getting into any contact with a sales person. Your website should be able to display content that is personalized to the different visitors.
Everyone talks about it but is often left strangled not knowing how to go about implementing it.
You can’t just create personalized content and display to the targeted prospects WITHOUT the right programmatic technology assisting your content management system.
F&B Case Study 2
The Connoisseur Concerto
iFoundries was engaged for the second time to design and develop their website, this time with a responsive structure to cater to users across multiple browsing device. Based on site visitor's current location, they can see the nearest cafes being listed accordingly on their mobile phones for their convenience.
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