Email Marketing

Email Marketing in Singapore:
Why Still Send Email in This Age of Social Media?


Because email makes digital marketers' campaign work better! According to a McKinsey Survey, emailing service remains a significantly more effective way to acquire customers than social media - nearly 40 times that of Facebook and Twitter combined.

(Source: Why marketers should keep sending you e-mails, McKinsey&Company)

Why Do Nearly Every Website Today Have a Mailing List "Sign Up" Option?

The answer is quite simple: although the growth of social media is skyrocketing, email marketing remains the almost surefire way to reach people.

If your businesses focus solely on building large social media followings as means of staying in touch with your customers or fans, you may find that these platforms can evolve rapidly, and not always for the better.

Social media platforms may dramatically reduce the number of followers you can reach without paying for that exposure. The time and money you invested in building those followings will suddenly depreciate.

Most importantly, when a social network no longer exists or gets abandoned by its users, you still own your mailing list!

Although the technology of email marketing platforms is sophisticated especially in the modern day, the execution is not. You do not have to be an experienced email marketer to sending and effective email blast.

How Email Marketing Helps You Generate, Retain & Grow Your Business Leads

If you think email marketing is a thing of the past and isn’t valuable to your business, you may want to think again.

There is also another misconception that email marketing is only for big businesses with big budgets- it isn’t.

Email marketing is cost-efficient and helps businesses of all sizes maximise their marketing budget while boosting ROI with the qualified leads it brings in. You’d think the marketing channel with the highest ROI comes at a steep cost, but it’s actually one of most inexpensive strategies you can implement.

Email converts leads 3x more than social media. Why? Simply because it is more targeted than most marketing channels. You can customise messages targeted for various types of users at different stages of the buying funnel. Compared to the other marketing channels, email still remains as the most effective channel to reach your target audience and business prospects and engaging them with relevant, strategic content and messaging to drive sales and revenue.

Email marketing also helps you build robust customer relationships in the long run.

In the digital world of online businesses, competition is fierce. If you want to hold your audience’s attention, you have to build a relationship that goes beyond the transactional. Email marketing helps you give your audience or customers reasons to continuously stay in touch with you and interact with the content on your emails.


It is no surprise that companies list email as one of their most powerful marketing channels. Here are a few powerful statistics of email marketing driving both customer acquisition and retention.


  • Research states that $1 invested in email marketing initiatives still yields roughly $44.25 return for marketers. (Experian)
  • 80% of professional retailers say email marketing is their best method for customer retention. (eMarketer)
  • 72% people prefer to receive promotional content through email over 17% who prefer social media. (Marketingsherpa)
  • 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media (Monetate)

Choosing The Right Email Marketing Software

Marketers of today need do more with less.

The right email marketing software helps you connect with an audience in a humanized way, using targeted content to deliver your business message while staying on budget, it will be successful in delivering ROI and bringing in more revenue to your business.

Choosing the right email marketing software is hence crucial to your efforts.

Your email subscribers are real people. It’s time to start sending them professional and personalised emails.

Our email marketing software iMailCampaign gives you the power and flexibility to easily build your email subscription list and launch email campaigns, generating a consistent stream of inbound leads.



Discover how it can help you reinvent your email marketing strategy and drive huge returns.

iMailCampaign makes it easy and cost effective for you to keep your customers up to date with what your business is offering by allowing you to:

  • Design actionable email newsletter templates
  • Import your mailing list in EXCEL and CSV format
  • Create auto-responders and triggers for drip campaigns
  • Create detailed campaign report with open, link clicks, bounce and unsubscribe statistics
  • and much more!

» Discover more about our iMailCampaign email marketing software now!