Email Marketing in Singapore: Why Still Send Emails in This Age of Social Media?
Because it works! According to a McKinsey Survey, Email remains a significantly more effective way to acquire customers than social media - nearly 40 times that of Facebook and Twitter combined.
(Source: Why marketers should keep sending you e-mails, McKinsey&Company)
Why Do Nearly Every Website Today Has a Mailing List "Sign Up" Option?
The answer is quite simple: although the growth of social media is skyrocketing, email remains the almost surefire way to reach people. If your businesses focus solely on building large social media followings as means of staying in touch with your customers or fans, you may find that these platforms can evolve rapidly, and not always for the better.
Social media platforms may dramatically reduce the number of followers you can reach without paying for that exposure. The time and money you invested in building those followings will suddenly depreciate.
Most importantly, when a social network no longer exists or gets abandoned by its users, you still own your mailing list!
Our email marketing software iMailCampaign gives you the power and flexibility to easily build your email subscription list and launch email campaigns. Discover how it can help you reinvent your email marketing strategy and drive huge returns.
iMailCampaign makes it easy and cost effective for you to keep your customers up to date with what your business is offering by allowing you to:
- design actionable email templates
- import your mailing list in EXCEL and CSV format
- create auto-responders and triggers for drip campaigns
- create detailed campaign report with open, link clicks, bounce and unsubscribe statistics