On 2nd of August 2016 at the inaugural Travel Agents Industry Forum, the Singapore Tourism Board (STB) and the National Association of Travel Agents Singapore (NATAS) jointly launched the Travel Agent (TA) Roadmap.
The forum, held at the Raffles Convention Centre, featured a technology showcase by more than 15 vendors and information booths by various government agencies to provide information on grants and customised aid.
iFoundries – A Participanting Technology Vendors to Transform Travel Agents into Designers of Travel Experiences
iFoundries was honoured to be invited to participate as one of the technology vendors at this event, introducing inbound marketing for the travel and toursim industry, and showcasing the website we have developed for Country Holidays Travel.
The Travel Agent Roadmap has a vision of enabling travel agents to go beyond ticketing and order-taking to become designers of travel experiences. The roadmap also seeks to enhance the capability and sustainability of the travel agent industry. This will be done through the three main focus areas of Business Transformation, Technology and Manpower.
“Travel agents are important players in the travel and tourism ecosystem. They contribute to the vibrancy of our economy and provide good jobs for Singaporeans. However, with more consumers becoming discerning and going online for their travel needs, travel agents must rethink their businesses in order to value-add and remain relevant, competitive and productive in a dynamic travel landscape” says Lionel Yeo, Chief Executive, STB.
Singapore Tourism Board (STB) visions for Travel Agent Industry
STB is committed to partner the industry closely in this journey by encouraging innovation and technology adoption that will be supported by STB’s grant schemes such as the Business Improvement Fund (BIF) and Experience Step-Up Fund (ESF), in addition to the facilitation of public and private partnerships that will contribute towards a vibrant travel agent industry.
Through the adoption of relevant technologies, travel agents can further enhance their customers’ experience from start to finish and reduce operating costs. This is how they can improve the way their businesses are run today. Technology also holds the key to transforming the travel agent’s business by enabling travel agents to do what they could not before.
To encourage adoption of technology, STB and NATAS will organise regular technology showcases with an accompanying guidebook on the latest and most relevant technology solutions for travel agents. Innovative prototypes in areas such as data analytics and visitor experience may also be eligible for funding support by STB.