Leveraging Digital Marketing Analytics To Grow Your Business


Building a strong online presence is crucial to any company looking to sustain a consistent flow of customers.

While there are several tips and tricks to improve online branding, combining web analytics with digital marketing is a surefire way to boost sales.

What is Digital Marketing?

Digital marketing is a general term for marketing elements that use the internet. Businesses can access digital marketing for their own advantage using search engines, email, other websites, and social media to identify new customers.

What are Web Analytics?

Web analytics is the collection, reporting, and analysis of website data. Companies can use these valuable metrics to discern which processes are effective and which are not yielding measurable results.

How Do We Rate our Success?

There are many ways a company can measure the success of its digital platform. This collection of performance indicators is vital for companies attempting to gain new business. They’re often quantified as “rates” because they measure a fixed ratio of success versus a total. Here are just a few examples:

Open Rate: The number of emails opened, out of the total number of emails sent.

Click-through Rate: The number of clicks on an email link, out of the total number of links sent.

Engagement Rate: The number of likes, comments, or shares on social media, out of the total number of page views.

Conversion Rate: The number of actions taken, out of the total number of site visitors.


The Big Picture

Digital marketing and web analytics are powerful tools separately, but at iFoundries, we believe incorporating both is instrumental in a successful marketing strategy.

Three important steps to get you started:
  • Create a plan – Decide on a specific marketing goal, be it a specific segment target, a tangible ROI (Return on Investment) or getting traction on your products that need it the most.
  • Select Appropriate Tools – Find the right channels that will track your success metrics and manage your online presence. Think of inbound marketing, SEO, paid advertising, analytics tracking, and email marketing as powerful weapons in your digital strategy arsenal. Consider hiring experts to do the heavy lifting for you, so you can focus on your business and what matters most.
  • Evaluate and Adjust – Finally, evaluate what works well and what needs improvement. This could mean focusing your resources on a new goal, strengthening an existing campaign, or even keeping things the same.

Learn More

Interested in translating your online presence into tangible profits? Look no further! iFoundries exists to grow businesses through innovative digital solutions. We’ve been recognized by Clutch as one of the leading email marketing agencies in Singapore. Clutch is a ratings platform that offers unique investigations of B2B services.

Feel free to also visit our featured profile on The Manifest! The Manifest provides business insights and corporate wisdom geared at promoting success. Their sister site, Visual Objects, presents your visual works and lists us among the top digital marketing agencies.

Reach out today and discover how we can help you achieve your business goals online.

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