On August 29, the Strategic Asia Marketing Alliance (SAMA)–a new association of creative marketing agencies in the Asia-Pacific (APAC) region, was officially launched at GranDhika Hotel in South Jakarta, Indonesia.
iFoundries is excited to announce its membership in the said marketing coalition, making it one of the first Singaporean digital marketing agencies to partner with SAMA.
Our CEO, Vary Yong, attended the event, offering perspectives on the challenges and opportunities in the marketing industry, along with strategies for navigating the evolving landscape ahead.
Founded and led by Skribble CEO Teng Chan Leong, SAMA strives to connect brands to local expertise, delivering integrated marketing solutions that resonate across the varied APAC markets. It also aims to create shared cross-border opportunities and development.
“By bringing together the most exciting home-grown brands in business consulting, marketing technology, talent management, as well as production, we’re enabling a synergistic network that spans the entire region,” he said during the launch.
Teng also added that SAMA will assist in pairing businesses with the most suitable agencies and that the newly created marketing group will focus on encouraging innovation.
Other leading creative agencies from APAC include:
Indonesia
- Omeoo Creative
- Meson Digital
- IDEOWORKS
- Krona
- ADX Asia
- Seven Ads
- Meson Digital
- Kim Communication
- Ivosights
- Gamelevelone
- Naikreatif
Malaysia
Singapore
Thailand
Battle Mind Creative, BLWN, and iWisers from Malaysia are also some of the founding partners of SAMA, along with Skribble.
SAMA welcomes both established and independent agencies with a strong track record of success, along with industry experts specialising in content creation, website development, and video production. The alliance is open to agencies from other APAC countries besides Indonesia, Malaysia, Singapore, and Thailand.
Plans for future expansion of the alliance are in the works
Teng also revealed plans to scale up the group, starting with Bangkok, Jakarta, and Singapore.
“The warm reception and enthusiasm we’ve encountered in these cities confirm that we are on the right path. However, our journey doesn’t end here. We are targeting further expansion into Vietnam, the Philippines, Cambodia, and beyond…” he said in a press conference.
However, for now, some of SAMA’s launch initiatives are to implement programmes on regional pitch opportunities and events, talent exchange, and leadership innovation. These activities are seen to provide value to the partners, clients, and leaders across APAC.
Being one of the first members of SAMA, iFoundries can help brands expand regionally
By leveraging SAMA’s network access, we can help facilitate seamless marketing campaigns across multiple and regional markets. The present and future clients of iFoundries can access shared resources, such as industry insights, talent, and technology, which are crucial in infiltrating different markets across the region.
