While TikTok significantly increased public awareness and understanding of algorithms, it isn’t the first platform to rely on them. We might not have noticed it, but search engines were actually one of the first to use algorithms to shape what we see online.
Google, Yahoo, and Bing–these engines provide useful information relevant to a searcher’s query through algorithms. Essentially, search algorithms are ranking factors; they involve criteria identifying which website will appear at the top of search engine results pages.
If you’re a business trying to get visible online, you must know that you are facing a complex undertaking because working with algorithms is tough and tricky.
The thing is, algorithms always change. With its dynamic nature, brands that want to stand out online need a comprehensive strategy to optimise their website and content for search.
The task can be a handful and requires expertise, but it’s nothing that the best SEO agencies in Singapore can’t handle.
In this article, we’ve chosen the best SEO agencies in Singapore, so you won’t have to spend hours finding which is right for your business. Read on to learn more.
Why Choosing the Right SEO Agency Matters in 2024
Search engines like Google are constantly updating. As of this writing, they have already made two major updates in 2024, one in March and another in August.
In 2023, they also rolled out Generative AI features in search to improve user experience, specifically, the Google Search Generative Experience (SGE), which triggered fiercer competition among businesses and their online content.
The best SEO agencies are built to withstand these rapid shifts. With the current trend in the search engine landscape, selecting the right SEO marketing agency for 2024 and beyond is crucial for your business to thrive online.
An SEO agency is comprised of experts who are already skilled in working around search algorithms. They know the ranking factors you should consider for your website, such as the words of your query and the expertise of your sources, among others.
How We Selected the Top SEO Agencies
- Proven Track Record: The best SEO agencies were chosen according to their ability to deliver tangible results and how long they have been around in the industry to drive positive brand results.
- Client Testimonials and Case Studies: Client reviews are a form of social proof that can build an SEO agency’s trust and credibility. Considering this factor in creating our list, we examined customer feedback and case studies to gauge the agency’s impact on its past clients.
- Service Offerings: We also considered their range of services, taking into account their overall versatility and breadth of expertise.
- Awards and Industry Recognition: Awards and certifications from reputable organisations or notable industry bodies validate an agency’s expertise and professionalism. This criteria ensures that the agencies on the list are indeed the best in the country.
10 Best SEO Agencies in Singapore 2024
- iFoundries Asia Pacific Pte Ltd
- Oom Pte Ltd
- PurpleClick
- Digitrio Pte Ltd
- SEO Agency
- First Page Digital
- Impossible Marketing
- Ninja Promo
- Heroes of Digital
- Leading Solution Pte Ltd
1. iFoundries Asia Pacific Pte Ltd
Overview: With almost 20 years of digital experience, iFoundries has already proven to weather the ever-changing digital marketing environment.
Being one of the best SEO agencies in Singapore, iFoundries propels business growth using data-driven strategies and strategic planning and execution. This SEO company believes that a good digital strategy should always be cost-effective and be able to drive measurable results.
Its SEO approach involves site audit, analytics set-up, keyword research, on-page SEO, technical SEO, page speed optimisation, content marketing, local SEO, and off-page SEO.
Services offered: SEO, Corporate Website Design & Development, Google Ads Strategy, Social Media Advertising Strategy, Leads Marketing Automation, Email Marketing, Content Marketing, Global Marketing, AI Content Management System, E-commerce and F&B Marketing
Notable clients: Comfort DelGro, Crystal Wines, Pepper Lunch, Zoe Nissi, Global Inspection Managing, Tokio Marine Asset Management International
What sets them apart: iFoundries’ data-driven approach and vast connection make it truly one of the best SEO agencies in Singapore.
This SEO agency is already a part of Atypical, a New York-based global company that is a one-stop shop for digital marketing technology services. It is also a member of the Strategic Asia Marketing Alliance (SAMA), an association of creative marketing agencies across the Asia-Pacific (APAC) Region.
With its network, iFoundries can help clients globalise and localise SEO campaigns and provide more comprehensive marketing solutions, regional insights, and expertise–especially if brands want to target and expand beyond borders using SEO or other digital marketing services.
Contact information: +65 6995 3242/[email protected]
2. Oom Pte Ltd
Overview: Established in 2006, Oom is a full-service digital marketing agency and an official premier partner for Google and Meta Business, which makes them a well-equipped agency for optimising SEO goals and campaigns on Google and Facebook platforms. Their SEO process covers all facets of SEO, from keyword research to technical on-page and off-page SEO to content writing.
Services offered: Google Marketing, Content Marketing, SEO, Social Media Marketing, Website Development, Creative, WeChat Marketing, Programmatic Advertising, and Influencer Marketing
Notable clients: STAR Living, CleanCare, Mandarin Self Storage, CITY, Mega
What sets them apart: When working with Oom, clients can take advantage of ‘3 in-house staff to 1 client account’, ensuring focused SEO work for your brand. Additionally, aside from accreditations, another characteristic that makes Oom one of the best SEO agencies in Singapore is its transparency. Its SEO services offer a reporting dashboard that clients can access 24/7 to check on performance analytics. They also provide a monthly report from their specialists for clearer SEO progress.
Contact information: +65 6690 4049/ [email protected]
3. PurpleClick
Overview: PurpleClick has been driving results for several multinational corporations (MNCs), small and medium enterprises (SMEs), and government agencies since 2006. Over the years, it has won marketing excellence awards and recognitions in programmatic and data analytics, search, and social. They are also partners of Google, Facebook, LinkedIn, and TikTok, among others.
Services offered: SEO, SEM, Social, Content Marketing, Display and Video, Digital Out of Home, Digital Academy
Notable clients: Ministry of Health Singapore, Financial Times, Panasonic Business, Suntec City, Gardenia, Volvo
What sets them apart: PurpleClick is a six-time Digital Agency of the Year Award winner. Their expertise is shown in their ability to devise a standard procedure for SEO, proving themselves as one of the best SEO agencies in Singapore. It includes an SEO audit, keyword recommendation, and a backlink acquisition plan. Their SEO services also involve on and off-page SEO, technical SEO, organic search, and local SEO.
Contact information: +6565338655/[email protected]
4. Digitrio Pte Ltd
Overview: Founded in 2014, Digitrio is a result-driven SEO agency in Singapore focusing on “qualified traffic that converts into revenue.” The agency believes that in SEO, it is not just about ranking. It’s also about growing your business. Digitrio is also a Semrush Certified Agency Partner and Google Partner.
Services offered: SEO, SEO Consultancy, SEO Copywriting, Content Marketing, Search Engine Marketing, Display Advertising, Facebook Advertising, Website Design
Notable clients: Thomson Medical, RHB, Tinto, Jimmy Maths, Termite Specialist, The Perse School, Seacad
What sets them apart: As one of the best SEO agencies in Singapore, they offer unlimited keyword coverage and operate on their KARA SEO Framework, which comprises keywords, accessibility, relevancy, and authority. This proves that the agency has already deeply understood what works in the ever-evolving SEO landscape, establishing itself as an expert.
Contact information: +65 6721 3240/ [email protected]
5. SEO Agency
Overview: SEO Agency was established in 2011 and is a digital marketing agency in Singapore, specialising in search engine optimisation. They offer custom campaigns tailored according to every client’s needs. It includes keyword analysis and assignment, on-site content SEO, internal link optimisation, and off-site SEO optimisation and link building.
Services offered: SEO, PPC, Social Marketing, Content Services, Web Design, Reputation Management, SEO Reseller Program
Notable clients: Toshiba, Cedele, Bioskin, Bakerzin, Kaplan, Ascott, Winston Engineering
What sets them apart: Being one of the best SEO agencies in Singapore and Southeast Asia, SEO Agency offers a 90-day guarantee. They also offer a 24/7 reporting system, clear performance reports, and competitor comparisons for their clients.
Contact information: +65 6270 2193/[email protected]
6. First Page Digital
Overview: Founded in 2011, First Page Digital is an award-winning digital marketing agency, offering SEO services to clients. Their SEO workflow involves their SEO tech team, account managers, content team, web developers, and backlink outreach team. First Page Digital’s SEO services include off-page, local and national, content, technical, and on-page SEO.
Services offered: SEO, Google Ads, Social, Conversion Rate Optimisation, Programmatic Advertising, Reputation Repair, Unwanted Content Removal
Notable clients: Direct Asia, Insworld Institute, Exquisite Art, Misty Daydream
What sets them apart: First Page Digital proves it is one of the best SEO agencies in Singapore, with more than 234 5-star Google Reviews and ten SEO awards won. It is the only SEO company that is listed on Semrush, Ahrefs, and Clutch–all at the same time. Additionally, all members of their account servicing and execution team are Google Black-certified.
Contact information: +65 6270 2193/[email protected]
7. Impossible Marketing
Overview: Impossible Marketing is a digital marketing agency established in Singapore in 2012 that offers SEO services. Over the years, it has been named with several awards including the Search Marketing Agency of the Year 2020 and 2022 awards. They have helped over 2,000 brands, gathering 600+ positive client reviews.
Services offered: SEO, SEM, Lead Generation, Social Media Marketing, Social Media Management, Email Marketing, Web Application Development, Content Marketing, Web Hosting, TikTok and Video Marketing, among others.
Notable clients: Lazada Group, Changi Travel Services, Vivo Smart Phone, KK Women’s and Children’s Hospital, Yeo’s
What sets them apart: Their SEO framework includes on-page SEO, content optimisation, technical SEO, page speed optimisation, off-page SEO, and local SEO. They are an awardee of the S6 Licence, where they are allowed to manage a single project of up to SGD $3m in value. Their SEO strategy is also focused on content marketing, as Google recommended.
Contact information: http://wa.me/6592788111/ [email protected]
8. Ninja Promo
Overview: Since 2017, Ninja Promo has been providing digital marketing services, including SEO to B2B, FinTech, Crypto, Healthcare, eCommerce, and the gaming industry, among others. Through the years, it has achieved several awards, such as Influencer Marketing Hub’s Top Social Media Agencies Worldwide, Digital Agency Network’s Top Digital Marketing Agencies for Startups, Fintech Zoom’s Best Fintech Marketing Agencies, etc.
Services offered: SEO, Paid Media, Paid Social, Social Media, Influencer Marketing, Web Design, Blockchain Development, Video Production, Lead Generation, etc.
Notable clients: Rebus, Burger King, Credible, Atom, Wanbao
What sets them apart: Ninja Promo’s SEO approach is a comprehensive, customer-centric strategy, prioritising gaining a deep understanding of a business first, goals, and challenges, as well as the needs, wants, and pain points of their target audience. This customer-focused strategy enables this SEO company to craft a campaign with the right audience in mind.
Contact information: +65 3165 4789/ https://ninjapromo.io/services/seo
9. Heroes of Digital
Overview: Heroes of Digital was founded in 2015. This SEO agency has offices in Singapore and Malaysia and was awarded one of the Best-rated SEO Agencies in Singapore in 2023. They believe in ‘data analytics technology,’ encompassing actionable analytics, AI-driven optimisation, and review generation. Heroes of Digital also serves a diverse industry niche, such as healthcare, legal, education, B2B, home services, and more.
Services offered: Google Ads, SEO, Social Media Marketing, Website Design
Notable clients: Jeep, Chevrolet, JCU Singapore, Neo Group Limited, Nets, Mega Furniture
What sets them apart: Heroes of Digital takes pride in their advanced SEO formula, which was ten years in the making and comprised meticulous research processes, testing, and implementation for over 500 clients. This experience and the skills they have obtained make them one of the best SEO agencies in Singapore. Their SEO process includes keyword research, on-page SEO, off-page SEO, technical SEO, content marketing, backlinking and competitor analysis, and monthly SEO maintenance.
Contact information: +65 6802 3658/https://www.heroesofdigital.com/singapore/
10. Leading Solution Pte Ltd
Overview: Leading Solution Pte Ltd has been around the industry since 2015. It is a premier digital marketing agency based in Singapore that specialises in SEO, content marketing, and website development. This SEO agency is a certified Semrush, Ahrefs, Design Rush, and Bestlah partner. Their expertise and accreditations position them as a trusted partner for businesses seeking to enhance their digital presence.
Services offered: SEO, Google Ads, Website Development and Optimisation, Content Creation and Marketing
Notable clients: Realvantage, The Shirt Bar, Kitchenate, Technodigm, Homees, Swiss, Elements Wellness, Desace
What sets them apart: What makes Leading Solution one of the best SEO agencies in Singapore is their ability to craft industry-specific SEO plans designed for your business. They also present a detailed timeline of SEO expectations and SEO deliverables, which includes detailed needs analysis, SEO strategy development, technical SEO, on-page SEO, off-page SEO, backlinking, content creation, and continuous optimisation.
Contact information: +65 8198 2483/[email protected]
How to Choose the Best SEO Agency
Every agency has its own unique selling points (USPs). In choosing the right one that best fits your business, consider the following:
- What is your goal? It’s best to identify your goals in your SEO campaign, whether increasing traffic, boosting conversions, or improving search engine rankings. Doing so provides clarity and direction in your SEO efforts, which can help communicate your expectations to your SEO agency.
- Look out for their industry specialisation. Certain SEO agencies have particular industries where they focus. For example, some may specialise in e-commerce, while others may be local SEO experts or serve niche industries like healthcare, law, or real estate. Choosing an agency that fits your niche would be ideal as they are already familiar with the audience to target in your industry.
- Review their expertise, service process, and other solutions offered. In scouting for the best SEO agencies in Singapore, it is essential to check out their background and case studies (if available) and their approach to SEO so you can assess their skills and how they align with your business objectives. Understanding their expertise and service process will help ensure that they can deliver the results you’re aiming for.
- How do they communicate? Communication is crucial to a brand’s partnership with an SEO agency. A good SEO company must be able to communicate technical terms simply, be responsive and proactive, and uphold transparency in every process.
- Does the SEO agency fit your budget? Every SEO agency has different pricing. As you look for partner SEO companies, check their pricing and inclusions, and take your time to think about budgeting.
The Best SEO Agency in Singapore depends on your needs and goals, but it sure doesn’t promise overnight results
SEO takes time—results don’t happen instantly. Any SEO agency that guarantees overnight results likely fails to understand how SEO works and the complexities that come with it.
It would also help to be alert of agencies that promise a specific search engine results page (SERP) ranking. Algorithms constantly change, which means displayed results are also always changing—one cannot guarantee that they will stay in the same SERP ranking on Google all the time.
In choosing the best SEO agency for your business, focus on their ability to create a long-term strategy that aligns with your goals rather than quick fixes. Look for agencies that provide clear, transparent processes, realistic timelines, and consistent communication.
