Although email marketing may seem “old school” for some–believe it or not–it still remains one of the top marketing channels that businesses can capitalise on today.
One way it maintained its relevance was by evolving and riding on trends and opportunities, enticing users to adapt and engage. Over the years, it has embraced personalisation, advanced analytics, and interactive content–all catering to satisfy changing consumer behaviours.
Singapore is no exception to having a rapidly evolving e-mail advertising market, focusing on interactive strategies and tailoring content to attract tech-savvy customers.
Ad spending in the country’s email advertising market is, in fact, expected to reach US$35.43m in 2024. With this demand, the competition between email marketing agencies in Singapore can get fiercer, with all of them aiming to offer the best services and capabilities to their clients.
Across the vast email marketing agency market, we’ve made the search easier for you by narrowing down the list of Singapore’s best email marketing agencies to 10. Read on to find out!
What is Email Marketing?
Email marketing is a form of direct marketing that leverages email to promote a company’s services or products to its email list.
For example, have you tried subscribing to your favourite skincare brand’s newsletter by giving them your email when you claim a discount offer or voucher upon visiting their website?
If you did, you might have already been a part of their mailing list, which means you’ll receive news and updates from them on your email every time they have a sale, promotion, or upcoming event. That is part of a brand’s email marketing strategy.
With a customer on their list, email marketing can help companies build a connection or relationship with their audience while also increasing brand awareness and driving traffic to their websites, social media, or anywhere else they’d like them to visit.
Additionally, there are different types of email marketing that companies can implement depending on their purpose and strategic plans. A few email marketing examples are welcome emails, confirmation messages, pre-launch, launch, and post-launch campaigns.
What are the Benefits of Email Marketing?
What makes email marketing services live by the data and statistics proving that they are an effective digital marketing strategy is the multitude of benefits they offer to businesses of all sizes.
Email marketing does not only build awareness and relationships or generate traffic. Some other benefits include:
- It is cost-effective. Email marketing is more affordable than other marketing strategies, making it a good choice for brands just starting out or who have budget constraints. Things start to get a bit expensive when brands transition to creating more intricate campaigns or if they now send out mass emails to thousands of individuals.
- Provides high ROI. Its cost-effectiveness is already an edge–capturing the interests of brands looking to start with a marketing strategy. However, a top-up that this strategy provides is that it brings a lot of money in return. If you need a number, we’re talking about generally $36 for every dollar spent.
- Helps you find more quality leads. With email marketing, you can target and attract the right audience with personalised content. Businesses can nurture relationships using targeted messages.
- It brings immediate and easy-to-track results. Unlike other marketing strategies, which can take weeks or months to assess results, email marketing results may come quickly. Key Performance Indicators (KPIs) like unsubscribe, click-through, and bounce rates are easy to track, allowing for swift campaign assessment and optimisation.
10 Best Email Marketing Agencies in Singapore 2024
A good email marketing agency is a strategic partner that excels in launching and creating compelling email campaigns, driving measurable results, and optimising customer engagement through data-driven insights.
Singapore features several email blasting services that companies can choose from, but we’ve chosen the best agencies in the country based on experience, capabilities offered, and reviews or success stories.
- iFoundries
- Chronos Agency
- APAC Leads
- Wave Evolution
- Presence Marketing Group
- Foundcoo
- MailLander
- The ScaleLab
- Impossible Marketing
- Obizmax
1. iFoundries
Overview: iFoundries is a leading and reliable email marketing agency in Singapore known for adopting data-driven strategies. With over 19 years of proven performance in the industry, its team implements trusted email marketing services through its expert strategists who execute marketing technology and data.
Services offered: Email marketing, SEO, content marketing, SEM, web design, social media marketing, AI content management system
Notable clients: Takashimaya Singapore, Honda, Comfort DelGro, Tanjong Pagar Town Council (TPTC), Goodrich Global, etc.
What sets them apart: iFoundries advocates data-driven strategies, which are essential in executing an email marketing campaign. Data reliance is important for email campaigns, and the company houses expert strategists for that. Additionally, this email marketing agency offers a wide range of digital marketing services, and their varying specialists can help you optimise your campaign, especially your messages and content.
Contact information:+65 6995 3242/[email protected]
2. Chronos Agency
Overview: Chronos Agency has been around since 2017 and is now one of the most successful and largest e-commerce email marketing agencies globally. The agency operates with a manpower of 80+ global teams and has become a partner for more than 400 e-commerce brands.
Services offered: Email marketing, SMS marketing, push notifications, and paid media services
Notable clients: Calecim Professionals, Benji, Lifely*, Evanesce, Skoop, Kingston Shaver Inc., etc.
What makes them different: This email marketing agency is strong in tackling e-commerce brands, as shown by the case studies published on its site. The agency takes pride in its global team, which creates steady growth for brands and generates over $220M+ in lifecycle revenue for its clients.
Contact information: +1 332 263 3576/[email protected]
3. APAC Leads
Overview: APAC Leads is a lead generation company that specialises in lead generation and end-to-end marketing solutions. Established in 2010, the company exclusively focuses on the Asia Pacific Region, leverages data-driven marketing, and offers marketing services that aim to attract, engage, and increase a company’s marketing efficiency.
Services offered: Email marketing, email appending, data cleansing, data licensing, lead generation
Notable clients: Bank of America, Cisco, TriNet, Lawson, Oracle, Toshiba, NetApp, VMWare
What makes them different: This email marketing agency values data-driven marketing, providing accurate, data-enabling marketers to get in touch with prospects at the right time. They also champion tailored email marketing services, building strong B2B connections with their clients and increasing conversion rates and sales at a reasonable marketing price.
Contact information: +65 6990 3855 / [email protected]
4. Wave Evolution
Overview: Established in 2007, Wave Evolution is a lead generation service provider that helps marketers quickly increase their prospect list and customer base. They offer a full range of digital marketing solutions, all powered by the core principle of using data for successful marketing campaigns.
Services offered: Lead Generation, database solution, email marketing, Search Engine Optimisation (SEO) services, Search Engine Marketing (SEM), Social Media Marketing, Telemarketing Services, Web Data Scraping
Notable clients: Unilever, Siemens, Olympus, Audi, Porsche Design, Marks & Spencer, Hong Leong Bank
What makes them different: This email marketing agency houses database resources which brands can use to generate highly targeted leads and begin the digital marketing campaign immediately. Wave Evolution also offers other digital marketing solutions that clients can explore to elevate their digital marketing game.
Contact information: +65 6403 0303/ [email protected]
5. Presence Marketing Group
Overview: Founded in 2007, Presence Marketing Group offers dynamic services for brands, from marketing to events management in Asia. They are an all-in-one digital advertising agency specialising in customised strategies for businesses.
Services offered: email marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, graphic design, events management, public relations, etc.
Notable clients: Adidas, Bose, ToysRus, P&G, BreadTalk, Unilever Food Solutions, Accenture, Deloitte, etc.
What makes them different: This email marketing agency has already served 800 clients and delivered 839 marketing projects. They value a personalised approach to digital advertising, tailoring their strategies to a client’s specific needs. Being a provider of a full suite of marketing services in Asia, businesses can also look into other services for other digital marketing needs.
Contact information: +65 3163 4653
6. Foundcoo
Overview: Established in 2018, Foundcoo is an expert implementer of revenue operations, data, and digital services. Its experts and strategists understand that marketing and sales solutions are important for businesses to drive growth. In addition to Singapore, Foundcoo has offices in Hong Kong and Jakarta and offers a wide range of digital marketing services.
Services offered: Email marketing, social media services, website development, conversion rate optimisation, Search Engine Optimisation (SEO), AI-powered data marketing, etc.
Notable clients: Triflex, Ascend Tech, Nick Jonsson, EGN, Acquire Global Coaching, Minebea Intec, etc.
What makes them different: The strategic marketing approach of this email marketing agency is aimed at boosting revenue and ensuring maximum profitability. Their team has revolutionised the sales process using artificial intelligence. They also offer multiple services, helping them carry out a multi-channel approach that sets up outreach efforts for maximum impact.
Contact information: http://www.foundcoo.com
7. MailLander
Overview: MailLander started operations in 2020. The brand is a Malaysian business that provides services in Singapore and Australia, particularly for e-commerce brands. Its team of email marketers and copywriters aims to make email marketing affordable to all e-commerce companies in the countries it serves.
Services offered: Email marketing
Notable clients: Eubi, Christy Ng, Goblin TechKeys, Russell Taylors, Ventamin, Nihon, Better Smile, etc.
What makes them different: An email marketing agency focused on providing its clients with an email marketing service only. A good side of this is that you get a focused service if you are only interested in tackling email marketing. More so, MailLander’s strength is targeting and providing services to e-commerce owners.
Contact information:https://www.maillander.io/
8. The Scalelab
Overview: The Scalelab is a lead generation agency with offices in Singapore and Hong Kong. It helps B2B companies in software and fintech meet sales targets using outbound sales channels such as cold email, LinkedIn and cold calling.
Services offered: List building, outbound lead generation
Notable clients: Accelerasia, Social Sourcing, FWD Insurance, Shynable, Clever Tap, Sleek, United Nations, Profit Trolls, etc.
What makes them different: This email marketing agency clearly outlines how it helps brands, showing its expertise and experience. It leverages unique custom templates for outreach for each business it works with. The Scalelab engages with prospects using your email and LinkedIn accounts, which allows brands to read replies right from their inbox.
Contact information: [email protected]
9. Impossible Marketing
Overview: Impossible Marketing is a digital marketing agency in Singapore. It has helped more than 2,000 big and small brands in the country grow their online presence. This email marketing agency has been providing services since 2012.
Services offered: Email marketing, social media marketing, content marketing, SEO, SEM, lead generation, etc.
Notable clients: Singtel, Castlery, Vivo Smart Phone, Singapore Cord Blood Bank, Quick Desk, Amara Singapore, etc.
What makes them different: Impossible Marketing takes pride in the multiple agency awards it bagged in 2022, making it a credible, trusted, and experienced email marketing agency to work with. The company also offers other digital marketing services aside from email marketing, helping brands boost their digital marketing goals.
Contact information: 6208 8111 (calls), 9278 8111 (WhatsApp) / [email protected]
10. Obizmax
Overview: Established in 2018, Obimax is a full-service digital marketing agency in Singapore. They work with technology providers like Hubspot marketing automation, Adobe Magento, Facebook, Google marketing, and more to help small and medium-sized enterprises with their online marketing needs.
Services offered: SEO, SEM, web design, marketing automation, the use of ActiveCampaign for email marketing, etc.
Notable clients: Sunjji Mise, MumsClub, Shy&Curious
What makes them different: Obimax is particular about marketing automation and ActiveCampaign, being the platform that delivers its email marketing services. Using this tool, this email marketing agency offers several benefits that allow businesses to experience significant growth.
Contact information: https://obizmax.com/
The best email marketing agency for your business depends on your goals and needs
Does your brand value data-driven marketing?
Do you need an agency that offers other services besides email marketing, such as social media management, SEO, or PPC?
There are still many questions to consider, and these can help determine the agency that best aligns with your overall marketing strategy and business objectives.
Taking the time to assess these factors will help ensure that you find an email marketing agency capable of driving growth and achieving your desired outcomes effectively.
