Ambushed by tons of information online and countless strategical terms marketers have newly coined in attempt to re-brand and re-define what consists a “good web design strategy”, it is no surprise businesses across all industries find themselves right back where they started and as confused as before, after squandering tons of money developing one.
To celebrate the fact that people should be proud of being single, they are encouraged to shop online enticed with huge discounts thrown in every November 11th (known as "Single's Day" or "光棍节"), a concept made popular by China's leading e-commerce giant Alibaba.
The ideology of having an 'online presence' no longer suffice in today's highly competitive world. Most businesses have some form of free online presence nowadays: Facebook Page, LinkedIn, Google Business Location Page, you name it.
With fast-changing SEO algorithms Google consistently improvises on to cleverly help searchers get access to only the most relevant and useful information, content is key for any business wanting to succeed in hauling and sustaining visitorship online.
In 2015, e-commerce sales reached $835bn in Asia – a rise of 32% from the previous year.
From the latest "State of Inbound Marketing in 2016" report released by HubSpot, we picked out top 5 digital marketing challenges that were faced by marketers in the South East Asia region and suggest how businesses like yours can overcome them.