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A customer relationship management (CRM) platform is an important software companies use to manage interactions with their prospects, leads and customers, store information on and automate processes that drive customers through the marketing and sales funnels according to the customer journey.
Country clubs were one of the notorious Five C's in Singapore, and it was considered prestigious and cool to spend weekends at a country club, hitting it at the golf courses.
In the modern day, sales representatives have a redefined role. Like it or not, they are no longer customers’ main source of information or contact point when they want to know more about a product, service or the marketplace in general.