iFoundries Blog

Top 5 Most Crucial Articles In 2020 That You Do Not Want To Miss
As marketers and business owners, we gather around to strategise, assess markets, and prepare budgets for the new year, ready to fire and scale up efforts in anticipation. However, 2020 really tested the limits, and thrown us off our horses, practically turning our entire business world upside down.

E-commerce Will Be The Biggest Channel In 2021- Time To Tap on PSG Grant For Your SME?
In the last year, the Singapore retail sector was among the hardest hit by the coronavirus outbreak. Several well-known brands such as JCPenney, Neiman Marcus, J Crew, and more recently Robinson’s Singapore are shutting down.

How To Create A Unique Digital Proposition For Your Business In 2021
2020 has been a rough year, and if it taught us anything, it’s that business and market changes can happen drastically and quickly. In 2021, companies in Singapore need to adjust new value propositions that affects the effectiveness of a business’ overall marketing messaging.

How Every Marketing Agency and Client Relationship Should Have Evolved To By Now
With the Corona virus wave and businesses facing its detrimental economic effects, the relationship between marketing agencies and their clients will have to evolve even more.

Adapting Marketing Strategies to an Evolving Singaporean Consumer Behaviour: A Critical Move for Companies
If there is one thing we know about the current economic crisis, it’s that companies are going to need to re-strategise their future business plans around very different Singaporean consumer behaviors.

What Social Media Goals Should I be Setting For My SME This Year?
If you’re an SME trying to market your business in 2020, you can’t afford to ignore the process of setting goals on social media. If you’re overwhelmed or don’t know where to start, you’re definitely not alone. Because social media isn’t as straightforward as it used to be and there

What Can Businesses Expect From a Marketing Standpoint In Singapore As We Move Into Phase 2 & 3?
As businesses are gearing up for phase 2 reopening, It appears likely that some places will experience a local resurgence as Singapore takes on its first steps to recover the economy.

iFoundries Celebrates Andreas’ 10th Year With The Company!
With more than 10 years experience in Web Application Development including Business Analyst, Andreas spends his days defining and reviewing new systems and projects for proper implementation.