iFoundries Blog

Why Is A Digital Marketing Career Highly Sought After In 2021
Wondering about the prospects of a digital marketing career after the COVID pandemic? If there were any indecision about the necessity of digital transformation, the business closures during the pandemic have fortified a new cause. In a world of lockdowns and closed borders, the vast majority of interactions with customers

Built A New Website? Want To Rank Well? Ace Your Google PageSpeed Score!
Internet users including you and I, are impatient these days. We live in a fast-paced world. When was the last time you abandoned a website because its page was taking too long to load? Slow loading pages are an absolute no-go today. A survey revealed that only 15 percent of

How Marketers Can Achieve Success Responsibly With New Data Privacy Regulations
Consumers of today are aware. They are getting more mindful about data collection in the online browsing sphere. In fact, a recent survey revealed that 97 percent of consumers are somewhat concerned about how companies use their private data. 8 out of 10 customers reported that they’re willing to abandon a brand

Businesses Are Better Off Having Their Own E-commerce Than Selling On Online Marketplaces
There has never been a better time to sell online. Since the world shifted online by the Corona Virus pandemic, online shopping has exploded and many small businesses have turned to online marketplaces and platforms such as Shopee, Lazada, Zalora, etc. to keep pace with increased competition and changing consumer

Effective Performance Marketing Will Define Brands’ Success in 2021
Performance Marketing is simply as it sounds: marketing based on performance. This performance depends on desired results based on a campaign’s objective such as an event sign-up, form downloads, sales conversion, or increased engagement.

2021 Google Page Experience Update – How Can Local SMEs Prevent Dropping Drastically In Ranks?
Beginning in mid-June 2021, a major update to the Google Search ranking algorithm will soon be implemented- the quality of a web page’s experience.

Top 5 Digital Trends Prediction For The 2021 Singapore Market
The whole of 2020 was rife with a pandemic, uncertainty, disruptions, and a new emerging digital landscape. Have you all been keeping up?

Managing Director of iFoundries On Navigating Business & Coping During The COVID Crisis
Vary Yong took on the leadership position in iFoundries about a decade ago and found himself having to face turbulent climates and ever-changing economic impacts especially in the last few years, being in one of the most competitive industries.