iFoundries Blog
2021 Key Highlights Of Southeast Asia’s Internet Economy For Marketers in Singapore
The 2021 South East Asia Internet Economy Report truly highlighted how digital consumption has evolved and increased multifold in the last year. Users post-pandemic are consuming four more digital services than they did before 2020. Since the pandemic started, 60M new consumers were reportedly found and predicted to stay according
Pro Holiday Marketing Tips: Make a comeback with new sales this festive season
The holidays are nearing and after two bleak years of lockdowns consumers are ready to spend, brands and retailers should know that planning for these make-or-break holiday campaigns starts now. Similar to 2020, this holiday season will not be alike pre-pandemic years. People will be eager to celebrate tradition in
Leveraging AI Strategies In Marketing
The necessary marketing strategies now are on digital and performance marketing techniques, and for very good reasons. But as technology progresses at an alarming rate, even that is no longer enough. Today, there are hundreds of tools that automate manual work and help marketing teams become more result-yielding. AI technology
Why Is A Digital Marketing Career Highly Sought After In 2021
Wondering about the prospects of a digital marketing career after the COVID pandemic? If there were any indecision about the necessity of digital transformation, the business closures during the pandemic have fortified a new cause. In a world of lockdowns and closed borders, the vast majority of interactions with customers
Built A New Website? Want To Rank Well? Ace Your Google PageSpeed Score!
Internet users including you and I, are impatient these days. We live in a fast-paced world. When was the last time you abandoned a website because its page was taking too long to load? Slow loading pages are an absolute no-go today. A survey revealed that only 15 percent of
How Marketers Can Achieve Success Responsibly With New Data Privacy Regulations
Consumers of today are aware. They are getting more mindful about data collection in the online browsing sphere. In fact, a recent survey revealed that 97 percent of consumers are somewhat concerned about how companies use their private data. 8 out of 10 customers reported that they’re willing to abandon a brand
Businesses Are Better Off Having Their Own E-commerce Than Selling On Online Marketplaces
There has never been a better time to sell online. Since the world shifted online by the Corona Virus pandemic, online shopping has exploded and many small businesses have turned to online marketplaces and platforms such as Shopee, Lazada, Zalora, etc. to keep pace with increased competition and changing consumer
Effective Performance Marketing Will Define Brands’ Success in 2021
Performance Marketing is simply as it sounds: marketing based on performance. This performance depends on desired results based on a campaign’s objective such as an event sign-up, form downloads, sales conversion, or increased engagement.
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