Vary Yong took on the leadership position in iFoundries about a decade ago and found himself having to face turbulent climates and ever-changing economic impacts especially in the last few years, being in one of the most competitive industries.
As marketers and business owners, we gather around to strategise, assess markets, and prepare budgets for the new year, ready to fire and scale up efforts in anticipation. However, 2020 really tested the limits, and thrown us off our horses, practically turning our entire business world upside down.
In the last year, the Singapore retail sector was among the hardest hit by the coronavirus outbreak. Several well-known brands such as JCPenney, Neiman Marcus, J Crew, and more recently Robinson’s Singapore are shutting down.
2020 has been a rough year, and if it taught us anything, it’s that business and market changes can happen drastically and quickly. In 2021, companies in Singapore need to adjust new value propositions that affects the effectiveness of a business’ overall marketing messaging.
With the Corona virus wave and businesses facing its detrimental economic effects, the relationship between marketing agencies and their clients will have to evolve even more.
Singapore Companies Should Critically Adjust Their Marketing Strategy According To Changed Consumer Behaviour
If there is one thing we know about the current economic crisis, it’s that companies are going to need to re-strategise their future business plans around very different digital behaviors.
If you’re an SME trying to market your business in 2020, you can’t afford to ignore the process of setting goals on social media. If you’re overwhelmed or don’t know where to start, you’re definitely not alone. Because social media isn’t as straightforward as it used to be and there
As businesses are gearing up for phase 2 reopening, It appears likely that some places will experience a local resurgence as Singapore takes on its first steps to recover the economy.
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