The necessary marketing strategies now are on digital and performance marketing techniques, and for very good reasons. But as technology progresses at an alarming rate, even that is no longer enough. Today, there are hundreds of tools that automate manual work and help marketing teams become more result-yielding. AI technology
Wondering about the prospects of a digital marketing career after the COVID pandemic? If there were any indecision about the necessity of digital transformation, the business closures during the pandemic have fortified a new cause. In a world of lockdowns and closed borders, the vast majority of interactions with customers
Internet users including you and I, are impatient these days. We live in a fast-paced world. When was the last time you abandoned a website because its page was taking too long to load? Slow loading pages are an absolute no-go today. A survey revealed that only 15 percent of
Consumers of today are aware. They are getting more mindful about data collection in the online browsing sphere. In fact, a recent survey revealed that 97 percent of consumers are somewhat concerned about how companies use their private data. 8 out of 10 customers reported that they’re willing to abandon a brand
There has never been a better time to sell online. Since the world shifted online by the Corona Virus pandemic, online shopping has exploded and many small businesses have turned to online marketplaces and platforms such as Shopee, Lazada, Zalora, etc. to keep pace with increased competition and changing consumer
Performance Marketing is simply as it sounds: marketing based on performance. This performance depends on desired results based on a campaign’s objective such as an event sign-up, form downloads, sales conversion, or increased engagement.
Beginning in mid-June 2021, a major update to the Google Search ranking algorithm will soon be implemented- the quality of a web page’s experience.
The whole of 2020 was rife with a pandemic, uncertainty, disruptions, and a new emerging digital landscape. Have you all been keeping up?
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