After its debut in Indonesia last August, SAMA welcomes two more Singaporean agencies, Grow PR and Moving Bits, to its roster on November 13 during the alliance’s official Singapore & Malaysia launch at Golden Screen Cinemas (GSC) Mid Valley, Kuala Lumpur.
These agency additions will be joining Singaporean members iFoundries and Superminted.
Meanwhile, other additions from Malaysia during the launch include Suppagood, Visual Retale, Jiggee Asia, and Ironwoods.
As SAMA strengthens its growing network of agencies, the alliance’s launch is supported by brands such as GSC, Nestle, Colgate-Palmolive, Ajinomoto, Faber Castell, and more.
Celebrating ‘hyperlocalisation’ across APAC markets
The said launch focused on hyperlocalisation, which the alliance sees as the ‘key to unlocking APAC markets.’ This theme focused on personalising marketing strategies to meet diverse regional markets’ cultural nuances and unique needs.
MyXpreneur Solutions), Mei Koh (CEO, Golden Screen Cinemas), Jess Wong (Director, Beutea), Nadine Wu (CEO, Superminted)
In exploring the hyperlocal theme further, thought leadership panels were conducted featuring brand leaders from GSC Cinemas, Asia Pop Culture Con, Superminted, iWisers, and Beutea, among others.
Specifically, these leaders shared insights on talent development, branding, and technology transfer for hyperlocalised marketing.
Aside from a panel dialogue on hyperlocal marketing, the MY & SG launch event showcased keynote presentations from prominent industry leaders, including Mr. Teng Chan Leong (Founder of SAMA and CEO of Skribble), Ms. Mei Koh (CEO of GSC), and seasoned marketer Kenny Wong.
Our CEO, Vary Yong, and other agency leaders were also given the spotlight to deliver a speech on why they joined the alliance through the event’s segment, “SAMA Voice.”
About the SAMA Approach
Teng Chan Leong, the founder of SAMA, believes in hyperlocalisation plus the data-driven approach, enabling brands to connect more effectively with the rapidly changing consumer landscape across APAC.
“Our mission is to empower brands to connect authentically with consumers across this complex region through tailored, culturally relevant approaches. With 88% of companies in the region viewing brand perception as central to their business strategy, and many attributing market share gains directly to brand trust and cultural relevance, hyperlocalisation is the key to unlocking genuine engagement and sustainable growth in APAC,” he shared.
The alliance also advocates for collaboration at the heart of its operations. A day before the launch, Leong and our CEO, Vary Yong, were invited in for a BFM 89.9 The Business Station radio interview, where they mentioned how SAMA was formed using collaboration as the driving force of the alliance.
“We look back at what we have done in Malaysia and realised we’ve gotten a lot of our successes here through collaboration with friendly partners within the country. So, through that realisation, we actually ventured out to the origin again but with a different mindset in place. So this time, instead of hunting customers, we decided to look for local partners to help us activate.” Leong said.
“Coming to this age, competition is not just between peers in the industry, but all the disruptions from technology and stuff like that. So, collaboration actually gives us a bigger impact into providing more values to our customers as compared to just competing with the peers in the industry.” Yong added.
As a SAMA member, iFoundries can offer more comprehensive marketing solutions
With top and diverse agencies joining forces through SAMA, the alliance is able to provide the following services:
- Branding
- Public relations
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social media management
- Content Marketing
- Influencer Engagement
- DOOH (Digital Out-of-Home) Advertising
The alliance’s vast network gives the iFoundries team and its clients a wealth of insights, regional expertise, and services catering to different brands’ needs.
Through the collective strength of SAMA’s diverse agencies and the local-first approach the alliance and its members believe in, we can deliver highly customised, culturally relevant campaigns that truly connect with audiences across APAC.
