How Much Does Digital Marketing and Website Design Cost With iFoundries?
We know you always get the answer "it depends" from most digital agencies, and it annoys you straight to the gut making you think "why can't I simply get some honest information on the cost?".
So rather than leave you scratching your head, we want to help you understand some of the dependencies in the cost of web design and digital marketing, and explain why it ultimately varies between companies and programs.
When planning your marketing budget, it’s also important to allocate for marketing technology tools and paid media. These are often critical elements of a successful digital strategy.
Your website is the foundation of your digital marketing efforts, so getting it right is very critical if you want optimized results.
Our in-house designers and developers deliver award-winning websites, where every build is:
- Beautifully designed for your audience
- Seamlessly responsive for mobile devices
- Built with reliable, consistent functionality
- Optimized for top performance (speed, cross-browser, cross-device, etc.)
- Optimized for ROI and conversion
Our team has more than 10 years of experience designing for and building on the Joomla! CMS and a variety of e-commerce platforms.
No matter how complex the website, you will be guided through a proven process that delivers a finished product you'll love and, most importantly, deliver great results.
Note: If you are just looking for a simple visual refresh of your website to maintain your "online presence", we might not be the right fit for you.
However, if you're interested in using our tested-and-proven web design methodology to help you radically achieve maximum returns from your website through optimized conversion, we seriously can't wait to talk to you.
How much to invest?
Website design with iFoundries usually ranges from SGD$15,000 - SGD$100,000. We know this is a huge scale, but there are so many variables in web design and development to take into account.
It's almost like asking, "how much to build your dream house?"
That being said, your price varies depending on your needs.
We take into account things like:
- Site migration
- Integration with 3rd party applications like existing CRM, Point-Of-Sale Systems
- Custom programming
- E-commerce functionalities
- Product uploading for e-commerce inventory
- Copywriting/content creation
- Search engine optimization
- And more.
Digital Marketing Program
iFoundries will develop and deploy a strategic Digital Marketing program focused on driving business value for your company.
The program focuses on attracting visitors, converting visitors into leads, closing leads into customers, and reducing customer churn (or increasing lifetime value) with retention focused campaigns driven by compelling and genuinely helpful content.
The monthly Digital Marketing Program will be structured around a "points-based" system, to ensure flexibility and responsiveness to the ever-evolving business landscape.
Each work activity is assigned a fixed-point total (e.g. 1 blog post = 3 points) based on value creation rather than hourly estimates, so that your company knows exactly what it will receive in any given month and avoids the downside of hourly-based fees whereby the client often winds up paying for agency inefficiencies.
Regardless of how much time is invested to complete each work activity, the total points remain constant, thereby ensuring that clients get the full value of every dollar spent.
Our digital marketing capabilities include:
- Content marketing (blogging, social media, ebooks etc.)
- Web development
- Web banners design
- Email marketing & lead nurturing
- Paid advertising (Google AdWords, Facebook, LinkedIn)
- Native advertising
- Marketing automation workflow
- SEO, and more.
How much to invest?
Our digital marketing program can range from SGD$2,400 - SGD$3,600/month excluding any ad budget, but again, it all depends on your needs and budget.
Knowing your goals as well as the state and performance of your current program/assets, will determine what kind of digital marketing program you will need and the final investment that should be made.
We all know there are times you may require an experienced and well-structured team like ours to help you with one-off digital projects, as you do not want to take any chances with freelancers.
Our team can help you with any type of one-off digital marketing project including:
- Web pages and CMS templates
- Emails marketing and email templates
- Landing pages
- Marketing automation workflows
- Web banners
- Paid advertising campaigns (Google AdWords, Facebook, LinkedIn)
How much to invest?
Depending on the size and complexity of your project it can range from SGD$500 - SGD$10,000.
Since these often involve both marketing and design resources, there are several factors accounted for in this cost including many of the elements mentioned above.
Every Organization Is Different
It is only natural that every program and website differ as well.
After reading this page, we hope you have a better understanding of what goes into digital marketing pricing at iFoundries.